CNN en Español

Overview

CNN en Español is a powerhouse in the Spanish-speaking media landscape, bringing news and current events to a massive audience. With a strong presence on platforms like YouTube, Instagram, and TikTok, they're a go-to source for millions seeking up-to-the-minute information and in-depth coverage. While their YouTube presence is solid, Instagram is their main stage, where they connect with over 16.3 million followers. Although ranked #90,497 globally, their influence within the Spanish-speaking world is undeniable, offering a unique lens on global events for a vibrant and engaged community.

Performance At A Glance

CNN en Español is on a steady climb! They're growing at a healthy pace, adding almost 2% to their follower count each month. Their fans are super engaged with their content, clocking in an average engagement rate of 2.27%. While their global ranking might seem modest, remember they're a specialized news source in Spanish. Their CreatorDB score of 64 out of 100 indicates a solid overall performance, showing they're doing a lot right in connecting with their audience.

What They Create

CNN en Español delivers a mix of news, politics, sports, and entertainment, all tailored for a Spanish-speaking audience. They use a variety of formats, including YouTube videos and shorter, punchier YouTube Shorts. A recent YouTube Short highlighting Guatemala's state of siege grabbed attention with over 2,000 views and a high engagement rate of almost 10%! They excel at breaking down complex issues like international politics and current events into easily digestible formats. Their focus on relevant and timely news is what really sets them apart.

Why They're Great & Where They Can Grow

CNN en Español excels at delivering timely news updates, adapting content for short-form video, and engaging a large Spanish-speaking audience. One exciting opportunity could be diving deeper into interactive content, like Q&As with journalists or live discussions on trending news topics. They could also explore more location-specific content to resonate further with audiences in countries like Argentina.

Bottom Line

For brands looking to reach a large and engaged Spanish-speaking audience interested in news and current affairs, CNN en Español is a fantastic partner. For CNN en Español themselves, experimenting with more interactive formats and hyper-local content could be a great way to further boost engagement and solidify their position as a leading voice in Spanish-language media.