Sekretariat Presiden

Overview

Sekretariat Presiden, with a verified YouTube channel boasting over 3.17 million subscribers, offers a unique window into Indonesian presidential affairs. Think of them as the official storytellers of the Indonesian government, delivering news, political commentary, and glimpses into important events. While their content is primarily in Indonesian, their reach extends globally, positioning them among the top 100% of YouTube channels worldwide, specifically ranking at #16,884. They are also a significant voice within Indonesia, holding the #832 rank nationally.

Performance At A Glance

While their follower count is impressive, Sekretariat Presiden's growth has been relatively stable in recent months, showing a slight increase of 1.28% over the last 90 days. Their global and regional rankings reflect their established presence. Their fans are pretty engaged, with an average engagement rate of 4.20% across their videos. CreatorDB gives them a score of 54/100, indicating there's room to boost their overall impact.

What They Create

Sekretariat Presiden's YouTube channel is primarily a video hub, featuring 793 videos and a small selection of Shorts (4). Their content focuses on "News & Politics," often featuring press conferences and official statements. For instance, recent videos showcase press briefings from Mensesneg Prasetyo Hadi on various dates. One notable video is "Kisah Bangga dan Harapan Atlet SEA Games saat Terima Apresiasi Presiden Prabowo, 8 Januari 2026," which captures the pride and aspirations of SEA Games athletes being recognized by the President, achieving an engagement rate of 5.64%. The channel also occasionally dips into "Entertainment Clip" content. Their content stands out as a direct and official source of information from the Indonesian government.

Why They're Great & Where They Can Grow

Sekretariat Presiden excels at providing direct access to government communications, capturing important national events, and maintaining a consistent stream of official information. To expand their reach and engagement, they could consider creating shorter, more shareable clips highlighting key moments from press conferences. Introducing English subtitles or translations could also broaden their audience significantly.

Bottom Line

For brands seeking to align with official Indonesian government messaging, Sekretariat Presiden presents a unique partnership opportunity. For the channel itself, focusing on optimizing video titles and descriptions for search (SEO) and experimenting with more engaging thumbnail designs could lead to increased views and a higher CreatorDB score.