Overview

Stationery Pal is your go-to creator for all things cute and colorful in the world of stationery! They've built a huge following of over 8.3 million across YouTube, Instagram, and TikTok, primarily showcasing adorable pens, stickers, and other fun office supplies. Their main playground is YouTube, where they've amassed a dedicated fan base. With their unique blend of product showcases, DIY projects, and overall cuteness, Stationery Pal has quickly become a global sensation, placing them in the top 99% of creators worldwide. They’re even sitting pretty at #93 in their home country, Hong Kong!

Performance At A Glance

Stationery Pal is seriously on the rise! They're growing at a rate of 2.3% each month, which is pretty impressive. Their fans are super engaged with their content, clocking in an average engagement rate of 1.76%. While their global ranking is already fantastic, showing they're in the top 1% of creators, there's always room to climb even higher. CreatorDB gives them a score of 58/100, suggesting there's potential to optimize their content strategy even further.

What They Create

Stationery Pal creates a delightful mix of short-form videos and longer compilations, primarily on YouTube. They use YouTube Shorts to showcase individual products and quick DIYs, while their longer videos are often compilations of their best bits. Take, for example, their recent YouTube Short, "Kuromi pen! #shorts," which boasts an impressive 6.34% engagement rate thanks to its adorable subject matter. They create videos that are generally about People & Blogs, Art & Crafts, and Office Supplies. What makes their content stand out is its sheer cuteness factor and the relatable, almost ASMR-like quality of showcasing satisfying stationery items.

Why They're Great & Where They Can Grow

Stationery Pal excels at tapping into the "kawaii" aesthetic and creating highly shareable, visually appealing content. They are also very active, posting frequently across platforms, which keeps their audience engaged. And their use of trending sounds and hashtags on Shorts is clearly working! One exciting opportunity would be to explore more in-depth DIY tutorials or even partner with stationery brands for exclusive product reveals. Another possibility would be to dive deeper into specific stationery trends like bullet journaling or calligraphy.

Bottom Line

Stationery Pal is a prime candidate for brands looking to reach a young, engaged audience interested in stationery and creative hobbies. For Stationery Pal themselves, focusing on longer-form content with more in-depth tutorials could boost watch time and engagement even further. Consider focusing on YouTube, posting videos and engaging with the community there.