Stone Music Entertainment

Overview

Stone Music Entertainment is the YouTube channel for K-Pop lovers, serving up a constant stream of music videos, lyric videos, and behind-the-scenes content from some of Korea's hottest artists. Think of them as a one-stop shop for discovering your next favorite song. With over 11.5 million followers, they've built a massive community around their love of Korean music. While their global ranking is within the top 4%, landing them at #808,337 worldwide, they're a major player in the Korean music scene.

Performance At A Glance

Stone Music Entertainment has a huge and dedicated fanbase, and they're growing steadily. They're expanding at a rate of 0.11% per month, which is solid for a channel of their size. Their global ranking is within the top 4%, and they're among the top 7% of channels in Korea. What's really impressive is their engagement rate. Their fans are super engaged with their content, averaging a fantastic 6.13% engagement rate across their videos. CreatorDB gives them a score of 86/100, confirming they're doing a great job overall!

What They Create

Stone Music Entertainment focuses on all things music. They primarily post music videos, lyric videos, and short-form content on YouTube, with occasional posts on Instagram and TikTok. A recent example of their high-quality content is the lyric video for 케이시 (Kassy) - "Again", which has already racked up thousands of views. They also create visually engaging "visualizers," like the one for A-1000's "Annie." They are also utilizing YouTube Shorts to showcase snippets of music videos, like the ENHYPEN "Knife" clip. What makes their content stand out is the high production value, the diverse range of artists featured, and their dedication to providing fans with a variety of ways to experience the music.

Why They're Great & Where They Can Grow

Stone Music Entertainment excels at curating high-quality K-Pop content, fostering a strong sense of community, and consistently delivering engaging material. They're already masters of music videos and lyric videos, but they could explore more behind-the-scenes content, like artist interviews or studio vlogs. They could also leverage TikTok more actively to promote new releases and engage with a younger audience.

Bottom Line

For brands looking to tap into the K-Pop market, Stone Music Entertainment offers direct access to a massive and engaged audience. For Stone Music themselves, focusing on more interactive content and expanding their presence on platforms like TikTok could unlock even greater growth and reach.