Surya Citra Televisi (SCTV)

Overview

SCTV, or Surya Citra Televisi, is a major player in Indonesian entertainment, captivating audiences across YouTube, Instagram, and TikTok. With a massive following of over 42 million fans, SCTV's YouTube channel serves as the central hub for their content, delivering a steady stream of drama, comedy, and engaging segments. Their popularity places them among the top channels globally, ranking around #5,561 worldwide and #395 within Indonesia. SCTV’s strength lies in bringing Indonesian stories and talent directly to viewers' screens.

Performance At A Glance

SCTV boasts a huge fanbase, and they're steadily adding more viewers! They're growing at a rate of 0.77% per month, which is impressive considering their already massive size. Their global and national rankings place them in the top tier of content creators. Their fans are pretty engaged, too, with an average engagement rate of 1.72% across their content. CreatorDB gives them a score of 62/100, which is solid, indicating consistent performance and room to level up even further.

What They Create

SCTV is all about entertainment, serving up a mix of full-length YouTube videos, short-form content, and occasional Instagram posts. Their YouTube channel is packed with drama series clips, behind-the-scenes footage, and special events. Recent video examples like "KOCAK!! Lusi Ketumpahan Cat Di Panggung?!" (Lusi Spills Paint on Stage?!), which racked up nearly 20,000 views, showcase their knack for comedic scenes. Another popular video, "Sulit Menghindar! Aqeela Tau Haruna Punya Tatto di Punggung" (Hard to Avoid! Aqeela Knows Haruna Has a Tattoo on Her Back), highlights their engaging drama series. The content is mainly commentary on universal topics, meaning it has appeal beyond just Indonesia.

Why They're Great & Where They Can Grow

SCTV is great at consistently delivering high-quality drama and comedy content. They excel at leveraging their television programs for online consumption, creating a cohesive viewing experience. Their Indonesian language content resonates strongly with their target audience. An exciting opportunity for SCTV would be to create more content specifically tailored for YouTube Shorts and TikTok, as their current focus is primarily on longer-form videos. Exploring more interactive content, such as Q&As or behind-the-scenes glimpses, could also boost engagement.

Bottom Line

For brands looking to tap into the Indonesian market, SCTV is a powerful partner. For SCTV, focusing more on short-form content and actively engaging with comments could boost their reach and engagement even further.