DJ Snake

Overview

DJ Snake is a global force in the electronic music scene, captivating millions with his signature blend of dance music. This verified creator dominates YouTube, where he shares his official music videos, behind-the-scenes glimpses, and vibrant visualizers. With a massive following of over 39 million fans, DJ Snake's music transcends borders, placing him in the top percentile of creators worldwide, ranking at #28,861 globally and #144 in the USA.

Performance At A Glance

While DJ Snake boasts a massive audience, his growth is currently experiencing a slight dip, hovering around -0.02% over the last month. Still, his fans are seriously engaged, with an average engagement rate of 3.31%. His CreatorDB score of 80/100 indicates strong overall performance, reflecting his consistent ability to deliver compelling content. Although his growth rate is not as high as it could be, he is still in the top 100% of all creators in the world.

What They Create

DJ Snake is all about the music! His YouTube channel is packed with high-quality music videos and visualizers, bringing his tracks to life. He diversifies his content by posting shorts, Instagram posts/reels and TikTok videos. Looking at recent content, the "DJ Snake - In The Dark (with Stray Kids) (Official Visualizer)" video is a standout, racking up over 3 million views and showcasing his collaborations with other artists. His content stands out due to its high production value, strong visuals, and focus on his core music audience.

Why They're Great & Where They Can Grow

DJ Snake excels at creating visually stunning music videos and leveraging collaborations to reach new audiences. His consistent focus on his signature sound keeps his core fanbase engaged. A potential area for growth could be exploring more interactive content formats on platforms like TikTok, such as live Q&As or behind-the-scenes glimpses of his creative process. This could help re-invigorate growth on his other platforms.

Bottom Line

For brands looking to tap into a massive and engaged music audience, DJ Snake is a powerful partner. For DJ Snake himself, focusing on more interactive content and leveraging trending sounds on platforms like TikTok could be key to reigniting growth and further solidifying his position as a leading global music creator.