Overview

Sebastián Yatra isn't just any artist; he's a global phenomenon captivating millions with his music and engaging personality. With a massive following of over 52 million, primarily on Instagram, he's built a powerful connection with fans worldwide. Ranking among the top creators globally (at #1,889), and a strong presence in both the USA (#142) and within the Chinese-speaking community (#18), Yatra's influence is undeniable. His unique blend of artistry and relatability makes him a compelling figure in the digital landscape.

Performance At A Glance

Sebastián Yatra's fanbase is huge and still growing! They're adding new followers at a rate of about 1.44% each month, which is seriously impressive. His global and regional rankings show he's a major player, and his fans are super engaged with his content. On average, his posts get an engagement rate of 0.66%, which is solid for an account of his size. His CreatorDB score of 55 out of 100 suggests there's room to optimize, but he's already reaching a massive audience.

What They Create

Sebastián Yatra's content is a mix of music-related posts, glimpses into his personal life, and creative short-form videos. He uses a variety of formats, from traditional YouTube videos and Instagram posts to engaging YouTube Shorts and Instagram Reels. His recent shorts, often using the hashtags #小丑 #天使 #超人不会飞 #kpop #kpopdemonhunters #huntrix, showcase a unique blend of comedy, cosplay, and K-pop influences. For example, one of his shorts with this theme garnered over 1.1 million views, proving the appeal of this unexpected combination! His content stands out because it's both personal and experimental, showcasing his willingness to try new things and connect with his audience on different levels.

Why They're Great & Where They Can Grow

Sebastián Yatra excels at connecting with a massive audience, experimenting with short-form video formats, and blending diverse themes like music, comedy, and cosplay. An exciting opportunity would be to leverage his K-pop-influenced content more strategically, perhaps collaborating with K-pop artists or creating dedicated series around this theme. Exploring longer-form content on YouTube that dives deeper into his creative process could also attract a new audience.

Bottom Line

For brands, Sebastián Yatra offers access to a massive and engaged global audience, particularly within the Chinese-speaking community. For Sebastián, focusing on content pillars and experimenting with more consistent themes could lead to even higher engagement and growth.