Overview

Sara Wijayanto isn't just another content creator; she's a captivating personality who pulls you into a world of mystery and the supernatural. Primarily on YouTube, Sara, who is verified, shares spine-tingling explorations, paranormal investigations, and a unique blend of entertainment that resonates deeply with her Indonesian audience. With over 14 million followers, she's built a substantial community eager to join her on every ghostly adventure. While her global ranking sits at #15,502, her influence within Indonesia, ranked #640, and among Indonesian-speaking creators, ranked #544, is undeniable.

Performance At A Glance

Sara's audience is massive and steadily growing! While her 7-day growth is stable, she's experienced a 0.12% increase in the last month and a more impressive 1.30% jump over the past three months, showing consistent upward momentum. Her fans are super engaged with her content, boasting an average engagement rate of 2.88%, which is excellent for a channel her size. This means her viewers are actively liking, commenting, and sharing her videos. Earning a CreatorDB score of 95/100, Sara is in the top tier of content creators, indicating strong performance and a well-managed online presence.

What They Create

Sara’s content spans across YouTube videos and Shorts, as well as Instagram posts and Reels. She dives into the "People & Blogs" category but really shines with her horror explorations. Her videos often feature web series with comedic elements, entertainment clips, and even delve into the realm of reality television.

Looking at recent content, her video "Pernikahan Dua Dunia | SPECIAL KEBUMEN," which translates to "Marriage of Two Worlds," has garnered over 1.2 million views and 39,000 likes, proving the popularity of her exploration-based content. Also, her YouTube Short, "40 DAYS OF THE 7TH ROSE DMS," with over 91,000 views and an engagement rate of 7.26%, shows the success of her shorter, snackable content. Sara's strength lies in her ability to blend the spooky with personal connection, making her content relatable and genuinely engaging.

Why They're Great & Where They Can Grow

Sara excels at creating immersive experiences, building a strong sense of community, and capitalizing on the enduring appeal of the paranormal. Her consistency in uploading content and her willingness to experiment with different formats (long-form videos and Shorts) are also major strengths.

An exciting opportunity for Sara would be to explore collaborations with international paranormal investigators or even create a series documenting her experiences learning about supernatural beliefs from different cultures. This could broaden her audience and create even more compelling content.

Bottom Line

For brands looking to tap into a highly engaged Indonesian audience with a unique interest in the supernatural, Sara Wijayanto is an excellent partner. For Sara, experimenting with even shorter, more shareable content on platforms like TikTok could further boost her reach and introduce her to a new generation of viewers.