Overview

Jimmy Kimmel Live! is a late-night institution, bringing comedy, celebrity interviews, and sharp political commentary to millions. As a titan of late-night TV, their YouTube channel serves as a hub for highlights, full segments, and exclusive online content. With a massive following of over 30.6 million subscribers, Jimmy Kimmel Live! consistently delivers content that resonates with a broad audience. While they rank in the top 100% of creators globally, the breadth of their content and audience shows a strong base to continue to grow.

Performance At A Glance

Jimmy Kimmel Live! is experiencing steady growth, adding new viewers at a rate of about 0.78% each month. That means their audience is constantly expanding! Their fans are super engaged with their content, clocking in an average engagement rate of 5.78% - that's pretty impressive! They've also earned a CreatorDB score of 97 out of 100, which basically means they're doing almost everything right! While their global ranking sits at #39,143, and their US ranking at #6,497, there's ample opportunity to climb those ranks with a few strategic tweaks.

What They Create

The content on Jimmy Kimmel Live!'s platforms is a mix of classic late-night fare and viral-ready clips. You'll find full interviews, hilarious sketches, and sharp monologues tackling current events. They primarily focus on YouTube, with a healthy mix of longer videos and shorter clips. Recent hits include segments like "Trump Finally Gets His Nobel Peace Prize, Floats Skipping Midterms & Fans the Flames of Violence," which racked up over 4.3 million views. Even a short, heartwarming clip like "Noah Wyle’s daughter made him a Golden Globe just in case he didn’t win… 😍" shows they can connect with audiences on an emotional level, too. What makes their content stand out is the blend of celebrity access, topical humor, and a clear point of view.

Why They're Great & Where They Can Grow

Jimmy Kimmel Live! excels at leveraging celebrity interviews, creating timely and relevant comedy, and distributing engaging clips across various platforms. A great opportunity would be to experiment more with YouTube Shorts to capitalize on trending sounds and challenges, potentially driving even greater visibility. Also, focusing on creating platform-specific content rather than solely repurposing TV segments could amplify their reach.

Bottom Line

For brands, Jimmy Kimmel Live! offers a fantastic opportunity to reach a large and engaged audience through sponsorships and integrated content. For the Jimmy Kimmel Live! team, focusing on platform-specific content and doubling down on YouTube Shorts could unlock even greater growth potential.