Royal Music Gang

Overview

Royal Music Gang (RMG) is your go-to hub for the latest Punjabi music hits! With a massive following of over 2.7 million fans across YouTube and Instagram, they're bringing the vibrant sounds of Punjabi artists to the world. While their global ranking currently sits around #1,274,353, placing them in the top 92% of creators, their influence is undeniable. RMG acts as a record label and content distributor, showcasing artists and their music videos to a dedicated audience hungry for the newest bangers.

Performance At A Glance

While RMG boasts a substantial fanbase, their growth has been stagnant recently. Think of it like this: they've built a solid house, but now it's time to add some new rooms! They're ranking well in Canada, sitting at #243, showing they're a key player in the local music scene. Their fans are super engaged, sporting an average engagement rate of 9.71% - that's pretty impressive! Their CreatorDB score is a solid 82/100, indicating they’re doing a lot right in terms of content quality and audience connection.

What They Create

RMG delivers a steady stream of music videos, shorts, and posts, primarily focused on Punjabi music. Their YouTube channel is the main stage, featuring official videos from artists like King Sunny, Gurlez Akhtar, Deep Jandu, and more. Take for example, the hit "DON JULIO" by Deep Jandu and Shipra Goyal, which has racked up over 3 million views! Or "NA CHANN VE" by Onkar Malhi, Harman Bal, and Sruishty Mann, with nearly 1.6 million views! RMG's content stands out because it's a curated collection of high-quality music videos, offering fans a one-stop shop for discovering new Punjabi artists.

Why They're Great & Where They Can Grow

RMG excels at curating popular Punjabi music, building a strong online community, and consistently releasing high-production value music videos. To reignite growth, RMG could explore collaborating with other popular music channels or influencers to cross-promote their artists. They could also create behind-the-scenes content or artist interviews to offer fans a deeper connection and keep them coming back for more than just the music videos.

Bottom Line

For brands looking to tap into the Punjabi music scene, Royal Music Gang is a fantastic partner. For RMG, focusing on innovative promotional strategies and building deeper connections with their audience could be the key to unlocking their next level of growth.