Kelly Barlow Creations

Overview

Kelly Barlow Creations is your go-to YouTube channel for all things heartwarming and handmade! With a loyal following of over 670,000 subscribers, Kelly shares her passion for crafts, cooking, and DIY projects, offering viewers a comforting blend of creativity and everyday life. While currently ranked among the top 96% of YouTubers globally (at #110,216), Kelly's genuine personality and accessible content make her a standout creator in the crowded world of online DIY. Her videos offer a personal touch, making viewers feel like they're crafting alongside a friend.

Performance At A Glance

Kelly's audience is substantial, and while growth has been steady, there's always room to bloom! Her global ranking places her in the top 96% of all YouTubers, with similar rankings within the US and for English-speaking creators. What truly shines is her incredibly engaged fanbase. With an average engagement rate of 15.35%, Kelly's viewers aren't just passively watching; they're actively liking, commenting, and connecting with her content. CreatorDB gives her a score of 76/100, reflecting her solid overall performance and potential for even greater success. This score indicates a strong foundation built on consistent content and genuine audience connection.

What They Create

Kelly's channel is a treasure trove of DIY inspiration! She primarily creates longer-form YouTube videos, but also dabbles in Shorts. Her content spans various topics, including crafts, shopping hauls, cooking, baking, and general DIY projects. A recent video, "FULL Bathroom Makeover | Paint, Cabinet Redo & Decor Update," showcases her talent for transforming spaces and offers practical advice with a personal touch, earning impressive engagement. On the other hand, her Shorts often share glimpses into her personal life and heartfelt moments, like her touching tribute "It's been 2 years today at 7:18 PM when I held you while you took your last breath..." which resonated deeply with her audience. Kelly's strength lies in blending practical tutorials with authentic storytelling.

Why They're Great & Where They Can Grow

Kelly excels at building genuine connections with her audience through her warm personality and relatable content. Her tutorials are easy to follow, and her personal stories add a layer of emotional depth that keeps viewers coming back for more. Her high engagement rate shows her content resonates with viewers.

To take things to the next level, Kelly could explore collaborating with other creators in the DIY and lifestyle space to reach new audiences. She could also consider optimizing her Shorts strategy to create shorter, punchier content that drives traffic to her longer videos.

Bottom Line

For brands looking to partner with a relatable and engaging creator, Kelly Barlow Creations is a fantastic choice, especially for products related to home decor, crafting, or cooking. For Kelly, focusing on consistent uploads and experimenting with different content formats could unlock even greater growth potential.