g1

Overview

g1 is a major news and media presence from Brazil, delivering content in Portuguese to a global audience. As a verified creator with over 21 million followers primarily on Instagram, they're a go-to source for staying informed. While they maintain a presence on YouTube and TikTok, their Instagram is the hub. Their content dives deep into current events, politics, and cultural moments, offering a Brazilian perspective on the world. Ranking among the top 100,000 creators globally at #77,100, g1 brings important stories to a large and engaged audience.

Performance At A Glance

g1's audience is massive and consistently growing! They're currently experiencing a healthy growth rate of 4.22% over the last 30 days, showing they're continually attracting new viewers. Looking at the last 90 days, the growth jumps to 9.06% suggesting their content is resonating. Their global ranking places them in the top percentile of all creators, and they hold a similarly impressive ranking within Brazil. Their fans are super engaged with their content, boasting an average engagement rate of 3.10%. CreatorDB gives them a score of 66/100, indicating solid performance with room for improvement.

What They Create

g1 focuses on delivering news and information, primarily through video content. They have a substantial YouTube presence with over 600 videos and a growing collection of YouTube Shorts. Their content spans media and entertainment, news, and politics, offering diverse perspectives. A recent video titled "Deputados Sóstenes Cavalcante e Carlos Jordy são investigados por desvio de dinheiro" (Deputies Sóstenes Cavalcante and Carlos Jordy are investigated for embezzlement) garnered over 52,000 views, proving their audience is interested in investigative reporting. Their content stands out by providing in-depth coverage of Brazilian and global events, often featuring interviews and expert analysis.

Why They're Great & Where They Can Grow

g1 excels at delivering timely and relevant news in an accessible format. Their large follower count and consistent growth demonstrate their ability to capture and retain audience attention. The high engagement rate indicates a loyal fan base.

Opportunities for growth could involve experimenting with more interactive content formats, such as Q&A sessions or live streams, to further boost engagement. Also, tailoring content for TikTok could attract a younger demographic and increase their overall reach.

Bottom Line

For brands looking to partner with a reputable news source in Brazil, g1 offers access to a huge and engaged audience. For g1, focusing on optimizing content for different platforms and engaging directly with followers could help them climb the ranks and solidify their position as a leading news source.