Spring News

Overview

Spring News is a major voice in Thailand, delivering news and political insights to a massive audience. Think of them as a go-to source for staying informed on current events, but they also dabble in everything from travel and lifestyle to science and tech! While they have a presence on Instagram and TikTok, their main stage is YouTube, where they've built a community of over 5.6 million subscribers. Ranking in the top 99% of all YouTube channels globally, they've carved out a significant space for themselves in the Thai-language media landscape.

Performance At A Glance

Spring News boasts a substantial and engaged audience. They're growing at a healthy pace, adding around 0.19% new followers each month, which is impressive given their already large following. Globally, they rank in the top 99% of all channels, and they're also highly ranked within Thailand and among Thai-language channels. Their average engagement rate sits at a solid 3.77%, meaning their fans are super engaged with their content. And with a CreatorDB score of 97/100, it's clear they're doing a lot right!

What They Create

Spring News serves up a diverse mix of content, primarily focusing on news and politics. They use a variety of formats, including traditional YouTube videos and short-form content like YouTube Shorts, as well as the occasional Instagram post or reel. One of their recent shorts, "Joke สุด Bad ตลกแป้กๆ ของเหล่าผู้สมัคร #SPRiNG #SPRiNGSPARK" (Bad Jokes from Candidates), highlights their ability to inject humor into political coverage, earning a strong 6.28% engagement rate. They also cover serious topics, as seen in their video "ณัฐพงษ์–สุดารัตน์ เสนอคนละทางแก้หนี้ ลดภาระประชาชน" (Nattapong-Sudarat offer different solutions to debt reduction), showcasing their commitment to in-depth reporting. What makes their content stand out is their ability to blend serious news with lighter, more engaging formats.

Why They're Great & Where They Can Grow

Spring News excels at delivering timely news updates, creating engaging short-form content, and fostering a strong connection with their audience. They're also great at covering a diverse range of topics. A potential area for growth could be expanding their presence on Instagram and TikTok. Experimenting with more visually-driven content on these platforms could attract a younger demographic and further diversify their audience.

Bottom Line

For brands looking to partner with a reputable news source in Thailand, Spring News is an excellent choice. For Spring News themselves, focusing on optimizing their content for different platforms, especially Instagram and TikTok, could unlock even greater growth potential.