NDJ MUSIC

Overview

NDJ MUSIC is a vibrant Indian music label making waves on YouTube and Instagram. With a strong focus on Haryanvi music, they bring the heart and soul of folk, Bollywood, and original compositions to over 7.3 million subscribers. Though ranked among the top 99% of channels globally, their dedication to regional sounds gives them a unique position in the vast music landscape. They're a go-to source for the latest Haryanvi hits and karaoke versions, connecting deeply with their audience through relatable themes and catchy tunes.

Performance At A Glance

NDJ MUSIC boasts a massive audience of over 7.3 million followers, making them a significant player in the Indian music scene. While their follower growth has been relatively flat recently, their consistent content keeps their existing fanbase engaged. Globally, they rank in the top 99% of all channels, and in India, they're in the top 98%. Their average engagement rate sits at a healthy 1.68%, showing that their fans are super engaged with their music. Their CreatorDB score of 62/100 suggests there's room to further optimize their content and strategy, but they're already doing a solid job!

What They Create

NDJ MUSIC is all about delivering high-quality Haryanvi music. They primarily upload music videos and shorts to YouTube, with a smaller presence on Instagram. You'll find a mix of official music videos, folk tunes, Bollywood-inspired tracks, and even karaoke versions for fans to sing along. A recent video, "Laal Si Chori (लाल सी छोरी) | Sandeep Sarwas | Sakshi Dalal | New Haryanvi Song 2026," showcases their signature style, blending traditional sounds with modern production. These videos often feature relatable stories and captivating visuals that resonate with their audience.

Why They're Great & Where They Can Grow

NDJ MUSIC truly shines when it comes to connecting with their regional audience, consistently delivering Haryanvi music that hits home. Their strength lies in producing high-quality music videos and offering a variety of content, from official releases to karaoke tracks. An exciting opportunity for them could be to collaborate with other popular Indian creators to reach a wider audience. Also, experimenting with different types of short-form content, such as behind-the-scenes glimpses or artist interviews, could further boost engagement.

Bottom Line

For brands looking to connect with a large and loyal audience in the Haryanvi music space, NDJ MUSIC is a fantastic partner. For NDJ MUSIC themselves, focusing on consistent short-form content and exploring collaborations could be the key to unlocking their next level of growth. Keep creating awesome music!