Business Today

Overview

Business Today is your go-to source for staying ahead in the fast-paced world of Indian business and finance. Think of them as your insightful friend who breaks down complex market trends and economic news into easily digestible content. With a strong foothold on YouTube, where they boast over 3.6 million subscribers, they're carving out a significant space in the digital news landscape. Their global rank at #118,368 is a testament to their growing influence and reach.

Performance At A Glance

Business Today is steadily expanding its audience, experiencing a solid 0.58% growth in the last month alone, and a more impressive 2.8% in the last 90 days. This shows they're attracting new viewers consistently! Ranked in the top 99% both in India and among English-speaking channels, they're a major player in their niche. Their fans are pretty engaged, too, with an average engagement rate of 0.96%. While their CreatorDB score is 33/100, there's definitely room to level up and boost that score.

What They Create

Business Today delivers a mix of in-depth video reports and snappy YouTube Shorts, mostly focused on news and politics, with a strong emphasis on the product and service sector. They tackle everything from universal news topics to insightful commentary on current events. Recent content includes deep dives into gold price surges and analyses of FII exposure to companies like Suzlon Energy. One notable recent video, "From Vision To Flight: Raymond’s Aerospace Investment In Andhra Pradesh," achieved a high engagement rate of 7.00%, suggesting viewers are keen on industry-specific stories. They also occasionally post on Instagram, expanding their reach.

Why They're Great & Where They Can Grow

Business Today excels at delivering timely information on Indian business and finance, providing insightful commentary, and breaking down complex topics into understandable segments. They're particularly strong at covering current events with an Indian perspective. An exciting opportunity for them would be to experiment with more interactive formats like live Q&A sessions with experts or audience polls to boost engagement. Also, expanding their Instagram presence with visually engaging content could draw in a new audience.

Bottom Line

For brands targeting informed Indian investors and business professionals, Business Today offers a direct line to a large and engaged audience. To further amplify their impact, Business Today could focus on optimizing their video titles and descriptions for better search visibility, and experiment with trending audio on YouTube Shorts to reach an even wider audience.