adidas Football

Overview

adidas Football is a powerhouse in the world of sports content, leveraging the massive brand recognition of adidas to connect with football (soccer) fans worldwide. With a massive following of over 37 million on Instagram, their main platform, they deliver a constant stream of visually stunning content, showcasing the latest gear, player spotlights, and behind-the-scenes glimpses into the beautiful game. While they are ranked among the top 100% of creators globally at #131,912, and impressively at #3 in Germany, their influence is undeniable. They are a key player in the football content space, reaching millions with every post.

Performance At A Glance

While adidas Football has a gigantic audience, their growth has seen a slight dip recently, showing a decrease of -0.09% over the last 30 days. Despite this, their fans are still pretty engaged with their content, boasting an average engagement rate of 2.09%. This means their followers are liking, commenting, and sharing the content they’re putting out. Their CreatorDB score of 49/100 suggests there's room for improvement to maximize their overall impact and reach. They are in the top 99% of creators based on language ranking at #60,952.

What They Create

adidas Football serves up a mix of content designed to excite football fans. You'll find everything from slick videos showcasing the latest boots and kits to behind-the-scenes glimpses of players and teams. They use a range of formats including Instagram posts, reels, and YouTube videos and shorts. Recent content includes shorts like "tech check approved 🫡 unser neues Trikot für Deutschland 🫶 #dfbteam #adidasfootball #fifaworldcup" which racked up over 396,000 views, and "smile for the camera 😁😁​​unser neues Trikot für Deutschland, ab sofort verfügbar 🫶 #football#dfbteam" which got over 391,000 views. What makes their content stand out is the combination of high production value, featuring top athletes and linking directly to product releases.

Why They're Great & Where They Can Grow

adidas Football excels at leveraging its brand power to create visually appealing content that resonates with football fans. They are great at showcasing new products, featuring top athletes, and using a variety of content formats. An exciting opportunity would be to explore more interactive content, like Q&As with players or behind-the-scenes stories about the design process of their products. They could also benefit from focusing on audience engagement through contests and challenges.

Bottom Line

For brands looking to partner with a major player in the football space, adidas Football offers unparalleled reach and brand visibility. For adidas Football themselves, focusing on boosting engagement and diversifying their content strategy could help them reignite growth and further solidify their position as a leading voice in the football community.