Platinum Records

Overview

Platinum Records is a major player in the Arabic music scene, bringing the sounds of the Middle East to over 9 million fans across YouTube and Instagram! This verified creator is a go-to source for everything from fresh hits to classic tunes, solidifying their position as a leading record label and music hub in the Arab world. Their YouTube channel is the main stage, showcasing the latest music videos and performances. Globally, they’re rocking a spot in the top 1% of all creators!

Performance At A Glance

Platinum Records boasts a massive following of over 9 million, and while their growth is steady at 0.57% over the last 30 and 90 days, there's potential to amp it up even more! They’re ranked in the top 5% of creators in the United Arab Emirates and the top 4% within the Arabic-speaking community. Their fans are super engaged with their content, showing an average engagement rate of 0.90% – that's a testament to their captivating music and visuals. With a CreatorDB score of 96/100, Platinum Records is clearly doing a lot right, signaling strong performance and influence in their niche.

What They Create

Platinum Records serves up a diverse mix of music-related content. They primarily focus on music videos, dropping them consistently on their YouTube channel (102 videos!) alongside shorter YouTube Shorts (35). They also dabble in Instagram posts and reels, but YouTube is definitely where the magic happens. A recent hit, "Melhem Zein - Tol'et Shamsa," racked up over 3.4 million views, proving their ability to connect with a broad audience through powerful vocals and stunning visuals. Another notable upload is "Abdullah AlAmri - Sabany El Madi," which, while having fewer views, boasts a higher engagement rate, suggesting a deeper connection with its viewers. Their ability to showcase both established artists and emerging talent is a key strength.

Why They're Great & Where They Can Grow

Platinum Records excels at delivering high-quality music content, fostering engagement with a large audience, and maintaining a strong presence within the Arabic music landscape. They are experts in curating and promoting established and emerging artists. A great opportunity would be to leverage their Instagram presence more actively. They could also explore behind-the-scenes content or artist interviews to further engage fans and build a stronger community. Imagine a weekly Instagram live session with one of their artists!

Bottom Line

For brands looking to tap into the Arabic music scene, Platinum Records is a powerful partner. For Platinum Records themselves, focusing on diversifying their content formats and boosting their Instagram game could unlock even greater growth and engagement.