THE RACE

Overview

THE RACE is your go-to source for all things motorsport, especially if you're a Formula 1 fanatic! With a strong focus on YouTube, they deliver news, commentary, and deep dives into the world of racing. They've built a dedicated following of over 1.7 million fans who tune in for their expert analysis and passionate takes. While they're in the top 94% of creators globally, their dedicated audience is their real superpower. They're not just reporting on the race, they're fueling the conversation!

Performance At A Glance

THE RACE is seeing steady growth, currently expanding at around 0.97% per month. While this might seem modest, it shows consistent audience building. Their passionate fans are super engaged with their content, boasting an average engagement rate of 4.49%—that's pretty impressive! Their content earns a CreatorDB score of 70/100, indicating solid performance and room to grow. They're in the top 94% of creators worldwide, and within the UK, meaning they have a solid foundation and a lot of potential to climb even higher.

What They Create

THE RACE serves up a diverse menu of motorsport content. They primarily create YouTube videos and shorts, but also dabble in Instagram posts and Reels, and have a small presence on TikTok. They cover everything from F1 news and analysis to eSports and general motorsport happenings. A recent YouTube Short, "Cadillac's FIRST F1 laps!", racked up an impressive 711,273 views, showing their ability to capture attention with timely and exciting content. Their full-length videos, like "What Red Bull/Ford actually revealed at first F1 2026 launch," offer in-depth analysis that keeps viewers coming back for more. Their commentary is insightful and engaging, making complex topics accessible to all fans.

Why They're Great & Where They Can Grow

THE RACE excels at providing timely, relevant, and in-depth analysis of the motorsport world, especially F1. Their strong engagement rates show they've built a loyal fanbase who value their opinions. They also clearly know how to create viral shorts! An exciting opportunity for THE RACE could be expanding their presence on platforms like TikTok to reach a younger audience. Another avenue to explore is leveraging interactive content formats like polls or Q&As to further boost engagement and build even stronger connections with their community.

Bottom Line

For brands looking to connect with passionate motorsport fans, THE RACE is a fantastic partner. For THE RACE, consider doubling down on short-form content and diversifying platform presence to accelerate growth and amplify their already strong voice.