Papa Mummy Kitchen

Overview

Papa Mummy Kitchen is your go-to online destination for delicious and easy-to-follow Indian recipes, delivered with a warm and personal touch. This creator focuses primarily on YouTube, bringing the flavors of home cooking to over 2.3 million subscribers. While ranked at #191,278 globally, they've established a strong presence within the Indian culinary scene, ranking among the top 98% of creators in the country, making them a recognized voice in the Hindi-speaking food community.

Performance At A Glance

Papa Mummy Kitchen has a massive audience of over 2.3 million, but their growth has slowed recently, showing a slight decrease over the past month. While this dip is something to pay attention to, their existing fanbase is incredibly engaged! With an average engagement rate of 9.35%, it's clear that their fans are actively watching, liking, and commenting on their content. Their CreatorDB score of 75/100 indicates they're doing a solid job overall in terms of content quality and audience interaction.

What They Create

Papa Mummy Kitchen whips up a variety of mouthwatering content, primarily focusing on cooking tutorials, baking tips, and DIY food projects. They use a mix of YouTube videos and Shorts, along with Instagram Reels, to reach their audience. A recent Short, "ढेर सारी सब्जियों से पौष्टिक और स्वादिष्ट रेसिपी -भंडारे वाली मसाला खिचडी," showcasing a flavorful vegetable khichdi recipe, gained over 33,000 views, proving the popularity of quick and easy recipe ideas. Another video featuring a unique way to prepare eggplant also garnered attention. What makes their content special is its accessibility; they break down recipes in a way that makes even novice cooks feel confident in the kitchen.

Why They're Great & Where They Can Grow

Papa Mummy Kitchen excels at creating relatable and easy-to-follow recipes, delivering content in Hindi, which caters specifically to their target audience. Their high engagement rate proves they've built a loyal community. An exciting opportunity could be exploring collaborations with other Indian food creators or brands to reach new audiences. Another idea is to experiment with live cooking sessions on YouTube or Instagram to foster real-time interaction with their fans.

Bottom Line

For brands looking to connect with a large and engaged Indian audience interested in home cooking, Papa Mummy Kitchen is a great partner. For the creator, focusing on consistent content and exploring new formats (like live sessions) could help reignite growth and further solidify their position as a top Indian food influencer.