Overview

TheFatRat is a major player in the electronic music scene, crafting catchy, high-energy tunes that have resonated with millions. This verified creator boasts a massive following of over 7.4 million fans across YouTube, Instagram, and TikTok, with YouTube being their primary platform. They've carved out a unique space, blending infectious melodies with creative visuals, making their content instantly recognizable. While their global ranking sits at #581,665, placing them in the top 97% of creators, their impact is undeniable, solidifying them as a force to be reckoned with in the digital music world.

Performance At A Glance

TheFatRat's audience is substantial and consistently growing! While the growth rate is a modest 0.18% over the last 30 days, adding up over time with a fanbase this large. Their fans are super engaged, with an average engagement rate of 2.98% – that's pretty impressive given their follower count. CreatorDB gives them a score of 91/100, which basically means they're killing it! This high score reflects their strong performance across various metrics, from consistent content creation to solid audience interaction.

What They Create

TheFatRat's content is a vibrant mix of music videos, behind-the-scenes glimpses, and short-form content designed for maximum impact. They primarily focus on electronic music, often incorporating elements of gaming and animation into their visuals. They're active across YouTube, Instagram, and TikTok, using each platform to its strengths. Recent standouts include the full music videos for "Give Myself To You" with Laura Brehm (453k+ views) and the track "HONK" (423k+ views), both showcasing their signature blend of catchy tunes and high-quality production. The shorts such as "New music from TheFatRat? #thefatrat #handpan #handpanmusic" do especially well with a high engagement rate.

Why They're Great & Where They Can Grow

TheFatRat excels at creating music that's both catchy and cinematic, building a strong brand identity through consistent visuals and sound. Their engagement rate, especially on YouTube, shows they’ve built a loyal fanbase. They're also great at leveraging short-form content to tease new releases and engage with fans. An exciting opportunity would be to explore more interactive content, like live Q&A sessions or behind-the-scenes looks at their production process, or even collaborations with other creators in the gaming or animation space.

Bottom Line

For brands looking to partner with a creator who can deliver high-quality music and reach a large, engaged audience, TheFatRat is a solid choice. For TheFatRat themselves, continuing to experiment with different content formats and collaborations could help them further expand their reach and deepen their connection with fans.