Overview

Barbie, yes that Barbie, isn't just a doll anymore; she's a bonafide digital superstar! With a massive following of over 19 million across YouTube, Instagram, and TikTok, Barbie entertains and connects with fans worldwide. Her main stage is YouTube, where she shares a variety of content that brings the iconic character to life. Currently sitting at a global rank of #69,872, Barbie is a major player in the online entertainment space.

Performance At A Glance

Barbie's audience is huge and still growing! While her growth rate is currently around 0.58% per month, even small percentage gains translate to a significant increase in followers given her already massive base. Her fans are super engaged with her content, boasting an average engagement rate of 3.18%. This means people aren't just watching; they're liking, commenting, and sharing! Her CreatorDB score of 90/100 is seriously impressive, showing she's crushing it when it comes to content quality, audience engagement, and overall platform performance. Ranking at #11,134 in the US and #27,344 in English speaking channels, she's a force to be reckoned with.

What They Create

Barbie's content is all about fun, friendship, and adventure! She creates a mix of longer-form videos and shorter, snackable content. You'll find everything from animated stories and musical adventures to compilations of her best moments. Recent videos include the super cute "🦋 Barbie 🦄 Sings With Her BEST 🐶 Animal Friends! 🐼 | 30 Minutes," and the "Princess Power! Barbie's Best Princess Moments | Compilation" video. Her YouTube Shorts, like the "Barbie Dream Besties: The Dream DJ Festival 💞 Pt. 15," offer quick doses of entertainment. What makes Barbie's content stand out is its positive messaging and connection to a beloved brand that resonates with generations.

Why They're Great & Where They Can Grow

Barbie shines at creating engaging animated content, fostering a positive and inclusive community, and leveraging a globally recognized brand. She could explore more interactive content, like Q&As or behind-the-scenes looks, to connect with her audience on a deeper level. Also, given the popularity of trends on TikTok and Instagram Reels, Barbie could experiment with incorporating these trends into her existing themes, potentially boosting visibility and attracting new viewers.

Bottom Line

For brands looking for a partner with massive reach and a positive image, Barbie is a fantastic choice. For Barbie herself, continuing to experiment with different content formats and engaging directly with her fans will only solidify her position as a top-tier content creator.