The News

Overview

"The News" is a verified Indian news and politics content creator making waves on YouTube and Instagram. With a strong focus on delivering news and political commentary in Hindi, "The News" connects with a massive audience of over 4.9 million followers. While their global ranking places them in the top 99% of creators at #279,549, their influence is particularly strong within India, where they rank in the top 98% at #22,311. They are definitely a voice to listen to if you want to stay in the know!

Performance At A Glance

"The News" has a substantial following of nearly 5 million, and they're steadily growing their fanbase. While their 30-day growth is a solid 0.33%, their 90-day growth shows they're really picking up steam at 2.12%! Their fans are pretty engaged too, with an average engagement rate of 2.14%. CreatorDB gives them a score of 53/100. This means there's definitely room to grow and optimize their content strategy to reach even greater heights.

What They Create

"The News" primarily creates videos and Shorts centered around News & Politics, focusing on Culture and Society and, of course, Politics. They've uploaded a mix of 270 longer-form YouTube videos and 379 snappy YouTube Shorts. A recent video titled "ममता बनर्जी पैसे लेकर घुसपैठियों को नागरिकता दे रही संबित पात्रा Rahul Gandhi कामचोरी कर रहे Sambit" (Mamata Banerjee is giving citizenship to infiltrators by taking money Sambit Patra Rahul Gandhi is shirking work Sambit) generated a very impressive 10.16% engagement rate, showing how much their audience connects with hard-hitting political topics. Another short, "योगी जी किसान की बात सुनते है वो ही आएंगे फिर #yogiadityanath #kisan #up #mathura #upelection2027" (Yogi ji listens to the farmer, he will come again), also did pretty well, generating almost 2000 views. Their content stands out because it directly addresses relevant political issues with named prominent figures, sparking conversation and debate.

Why They're Great & Where They Can Grow

"The News" excels at tapping into trending political conversations and delivering content in Hindi, which resonates deeply with their target audience. They also do a good job of mixing long-form videos with short, digestible Shorts. To further boost their performance, "The News" could experiment with interactive content, such as polls or Q&A sessions, to boost engagement. They could also explore collaborations with other news and politics creators to reach new audiences.

Bottom Line

"The News" presents a valuable opportunity for brands looking to connect with a large, engaged audience interested in Indian news and politics. For "The News" themselves, focusing on more consistent posting and exploring diverse content formats could significantly elevate their CreatorDB score and overall reach.