Overview

Great Big Story is all about uncovering the amazing stories hidden around the world. With a massive 7.3 million+ following on YouTube, they're masters of short-form video, bringing viewers compelling narratives about food, travel, history, and fascinating people. While their global ranking sits around #896,553, placing them in the top 95% of creators, their strength lies in their ability to find and share stories that resonate with a broad audience, making the world feel a little bit smaller and a whole lot more interesting.

Performance At A Glance

Let's dive into the numbers! While Great Big Story has a huge audience, they're currently experiencing a slight dip in growth – around -0.02% recently. They rank well globally and within the US, but there's room to climb. Their average engagement rate is a healthy 2.86%, meaning their fans are super engaged with what they're putting out. Their CreatorDB score is a solid 88/100, showing they're doing a lot right in terms of content quality and consistency.

What They Create

Great Big Story specializes in short, captivating videos across YouTube (both standard videos and Shorts), Instagram, and TikTok. They cover a wide range of topics, from the best fried calamari in Brooklyn to the history behind your GPS voice and gourmet shaved ice in Japan. Their recent content is proof of their diverse reach. Take, for example, "Meet the Voice Behind Your GPS #amazinghumans" which racked up over 18,000 views and a fantastic 7.87% engagement rate. The quality of their video and storytelling is what makes their content stand out. They take everyday topics and make them extraordinary.

Why They're Great & Where They Can Grow

Great Big Story excels at:

• Storytelling: They find compelling narratives that capture viewers' attention.
• Visuals: Their videos are well-produced and visually appealing.
• Diversity: They cover a wide range of topics, appealing to a broad audience.

Exciting opportunities:

• Collaborations: Partnering with other creators could inject fresh energy and reach new audiences.
• Interactive Content: Exploring polls, Q&As, or behind-the-scenes content could boost engagement.

Bottom Line

For brands, Great Big Story offers a fantastic opportunity to connect with a large, engaged audience through compelling storytelling. For Great Big Story, focusing on boosting growth through new initiatives like collaborations and increasing their Instagram presence could help them reach even greater heights.