GRIP - Das Motormagazin

Overview

GRIP - Das Motormagazin is your go-to German source for all things automotive! They're a verified creator with a massive following of over 2.2 million subscribers on YouTube, making them a major player in the German-speaking automotive scene. While their global ranking sits within the top 96% of creators, their real strength lies in their targeted German audience, where they're a significant voice in the automotive conversation. They bring a unique blend of expert reviews, thrilling challenges, and behind-the-scenes insights to their viewers, making them a must-watch for car enthusiasts.

Performance At A Glance

GRIP's audience is huge and still growing! They're expanding at a rate of around 0.71% per month, adding thousands of new fans. Their current global ranking is #758,723, but they really shine in Germany, ranking at #12,778. Their fans are super engaged, with an average engagement rate of nearly 4% – that means people aren't just watching, they're liking, commenting, and sharing. Their CreatorDB score is a whopping 95 out of 100, showing they're doing almost everything right!

What They Create

GRIP creates a ton of content across YouTube, Instagram, and TikTok. On YouTube, they're known for their in-depth test drives, automotive comparisons, and features on sports cars and electric vehicles. They mix full-length videos with engaging YouTube Shorts. For example, their recent video "Der Perfekte Fluchtwagen" (The Perfect Getaway Car) featuring Wachtmeister Schelle, has racked up nearly 200,000 views and tons of likes, showing the power of combining car content with a fun narrative. They also create shorter, punchier content like the "Drift-Monster vs. Kunstflieger" short that showcases cool stunts. Their content stands out because it's not just about the cars – it's about the experience, the challenge, and the personalities involved.

Why They're Great & Where They Can Grow

GRIP is fantastic at creating high-quality video content, tapping into trending automotive topics, and leveraging YouTube Shorts for wider reach. They excel at integrating personalities and storytelling into their car reviews and challenges, making them more engaging. An exciting opportunity would be to further expand their presence on TikTok with more short-form, trend-driven content, or to collaborate with English-speaking automotive influencers to reach a broader international audience.

Bottom Line

For brands looking to reach German car enthusiasts, GRIP is a perfect partner. Their high engagement rate and dedicated audience make them a valuable asset. For GRIP, focusing on TikTok growth and exploring international collaborations could unlock even greater potential.