LaurDIY

Overview

LaurDIY is your go-to gal for all things DIY, fashion, and a splash of K-Pop! With over 14.5 million followers, she's built a massive community around her creative projects and bubbly personality, primarily on YouTube. While she's a well-established creator, consistently ranking within the top 100% of creators globally (currently at #77,268), her content is still capturing attention and inspiring fans to get crafty.

Performance At A Glance

LaurDIY has a huge following, but her growth has been a bit slow recently, showing a slight dip of -0.11% over the last month. But don't worry – she's still holding strong! Her fans are super engaged, with an average engagement rate of 4.38%. That means people are actually watching, liking, and commenting on her stuff! CreatorDB gives her a score of 69/100, which is pretty solid – it shows she's doing a lot right in terms of content quality, consistency, and audience engagement.

What They Create

LaurDIY's content is a vibrant mix of how-to guides, fashion tutorials, and vlogs. She's active across YouTube (both regular videos and Shorts), Instagram (posts and Reels), and TikTok. Her recent content includes a fun series where she's creating a K-Pop Demon Hunters Rumi Halloween costume, broken down into easily digestible Shorts. For example, "KPOP DEMON HUNTERS | DIY Rumi Halloween Costume Part 2" racked up over 91,000 views! Her projects are visually appealing, well-explained, and often tap into trending themes, making them super shareable.

Why They're Great & Where They Can Grow

LaurDIY excels at creating engaging DIY content that's both informative and entertaining. Her enthusiasm is infectious, and she's great at breaking down complex projects into manageable steps. Plus, her consistent use of Shorts is a smart way to keep her audience engaged. To level up, she could explore collaborating with other creators in the DIY or K-Pop space to reach new audiences. Also, tapping into even more current trends on platforms like TikTok could give her growth a boost.

Bottom Line

For brands, LaurDIY is a fantastic partner if you're looking to reach a creative and engaged audience interested in DIY, fashion, or lifestyle content. For LaurDIY herself, focusing on collaborative projects and trending topics could be just the ticket to reignite growth and continue inspiring millions!