Overview

O Boticário is a major player in the Brazilian beauty and cosmetics scene, making waves with a massive following of over 21 million on Instagram! Verified and trusted, they've carved out a spot as a go-to source for all things beauty in Brazil and beyond. With content often in Indonesian, their influence stretches across language barriers. Ranked in the top 100% of creators globally, specifically at #11,995, O Boticário is a brand that clearly resonates with a large audience. They are not just a cosmetics shop, they are also creating content around People & Blogs!

Performance At A Glance

O Boticário is experiencing steady growth, currently expanding their audience at a rate of 0.45% monthly. While their 7-day growth is a more modest 0.10%, their 90-day growth of nearly 3% indicates consistent upward momentum. This brand ranks impressively within Brazil at #176 and #104 among Indonesian-speaking creators. Their fans are super engaged, with an average engagement rate of 0.95% across their content. CreatorDB gives them a solid score of 74/100, showing that they're performing well overall in terms of engagement, audience size, and growth.

What They Create

O Boticário utilizes a mix of YouTube videos and shorts, alongside Instagram posts and reels, showcasing their products and connecting with their audience. While their core business is cosmetics, they also delve into vlog-style content and even touch on topics like cultural education and, surprisingly, pet and animal content! Looking at their recent YouTube content, they have been posting videos with click-baity titles that cover trending drama and gossip! For example, "NETIZEN MUAK!! INARA UNGKAPKAN SEMUANYA DISINI‼️ SIAPA YG SEBAR CCTV⁉️ SIAP JADI ISTRI KE DUA⁉️" gained over 4.5 million views! It seems capitalizing on current events and celebrity news is working for them.

Why They're Great & Where They Can Grow

O Boticário shines in several areas. First, their huge existing audience provides a solid foundation. Second, their consistent growth demonstrates ongoing appeal. Third, their average engagement rate proves their audience is actively interested in what they share.

An exciting opportunity for them would be to lean more into educational content related to beauty and skincare, solidifying their authority in the cosmetics space. They could also create more content directly featuring their products in creative ways.

Bottom Line

For brands looking to collaborate, O Boticário offers access to a massive and engaged audience in Brazil and beyond. For O Boticário, focusing on high-quality, engaging content that directly promotes their products while maintaining their trending gossip content could further boost their reach and engagement.