The Academy

Overview

The Academy is your backstage pass to the world of film and entertainment, offering exclusive interviews, behind-the-scenes glimpses, and insightful commentary on the industry. With a strong presence on Instagram as their main stage, they've built a massive following of over 12 million fans eager to learn more about the magic behind the movies. Ranked within the top percentages globally, The Academy is a go-to source for anyone obsessed with show business, celebrity culture, and the art of filmmaking.

Performance At A Glance

The Academy boasts an impressive audience of over 12 million followers, and they're growing steadily! Their 30-day growth rate is a solid 2.12%, showing consistent expansion. Globally, they're holding their own, ranking among the top creators. What's even more impressive is how engaged their fans are, with an average engagement rate of 4.43% – that means people are actually watching, liking, and commenting on their content! CreatorDB gives them a score of 93/100, which is basically an A grade, showing they're doing a fantastic job overall.

What They Create

The Academy dishes out a diverse mix of content focused on the entertainment world. They create videos and shorts across YouTube, Instagram, and TikTok, but lean heavily on YouTube content. Think interviews with industry leaders, coverage of film events, and deep dives into the craft of filmmaking.

Recently, their short featuring Scarlett Johansson at the Oscars, "Is it June Squibb or Bill Skarsgård at the Oscars? Scarlett Johansson can't tell," grabbed a lot of attention, pulling in over 363,000 views. On the longer-form side, a video titled "Tina Fey & Bradley Cooper on the Marriage Like Bond Between Film Editors and Directors" garnered over 75,000 views and provides a great example of the high-quality, insightful content they produce. The Academy stands out by giving its audience access to perspectives you won't find anywhere else.

Why They're Great & Where They Can Grow

The Academy really shines when it comes to:

• Exclusive access: Getting those interviews and behind-the-scenes looks is a huge draw.
• Industry insight: They offer a level of knowledge and analysis that film buffs crave.
• Cross-platform reach: By using multiple platforms, they reach a wide audience.

An exciting opportunity for The Academy would be to explore more interactive content, like live Q&As with industry professionals on Instagram or TikTok. They could also expand their coverage to include rising stars and independent films, broadening their appeal even further.

Bottom Line

For brands looking to connect with a highly engaged audience of film enthusiasts, The Academy is a fantastic partner. And for The Academy themselves? Keep doing what you're doing, but maybe experiment with more interactive formats to supercharge that engagement even more!