Robby Cole

Overview

Robby Cole is a seriously engaging content creator, serving up laughs and relatable moments primarily on TikTok, where he's amassed a massive following of over 16.9 million fans! Think comedy sketches, pet antics (especially involving dogs!), and a peek into everyday life through vlogs. He's verified, making him a trusted voice in the digital space. While his global ranking sits around #128,008, placing him in the top 100% of creators, there's definitely room to climb even higher!

Performance At A Glance

Robby's fanbase is gigantic and still growing! While the last 30 days saw a 0.58% jump in followers, the last 90 days show an even more impressive 1.47% increase. That said, there's some opportunity to increase recent growth! Robby's engagement rate sits at a solid 3.79%, meaning his fans are super engaged with what he's putting out there. With a CreatorDB score of 88/100, he's definitely doing something right – this score reflects overall performance across various metrics, placing him in the upper echelons of content creators.

What They Create

Robby's content is a mix of hilarious situations and heartwarming moments, often featuring his pets. He's a master of the short-form video, crushing it on TikTok and YouTube Shorts. For example, his recent series of Shorts involving "Christen" and drones are racking up millions of views each. One standout, "I Finally Got My PAYBACK On Christen! #shorts" has over 8.4 million views! The series plays on relatable themes of pranks and relationships, delivered with a comedic twist that resonates with a broad audience. His consistency and quick, digestible content are key to his success.

Why They're Great & Where They Can Grow

Robby excels at creating relatable, funny content that's perfect for short-form platforms. He's also great at tapping into trending topics and formats, as seen with his drone-related videos. A huge strength is his connection with his audience. One exciting opportunity? Exploring longer-form content on YouTube to build a deeper connection with his fans. He could also leverage his Instagram presence more effectively, cross-promoting his TikTok content and engaging with followers there.

Bottom Line

For brands, Robby Cole offers access to a massive and engaged audience, particularly among younger demographics. For Robby, focusing on consistent, high-quality content and expanding his reach on other platforms like Instagram will be key to continued growth.