Fancy Cakes

Overview

Fancy Cakes is all about bringing the sweet stuff to your screen! This verified creator whips up dazzling dessert creations, from mind-bending cake designs to satisfying chocolate hacks. With a focus on baking, DIY, and all things delicious, Fancy Cakes serves up a treat for the eyes and the imagination. Their main platform is YouTube, where they've amassed a sizable following of over 4.7 million dessert enthusiasts. While ranking within the top 90% of creators globally, Fancy Cakes is a force to be reckoned with in the online baking world.

Performance At A Glance

Let's dive into the numbers! While Fancy Cakes boasts a massive following, their growth has plateaued recently, showing a slight dip of -0.21% over the last 90 days. They're still holding their own, ranking in the top 89% of all creators globally and within the top 97% in the USA. Their fans are pretty engaged, with an average engagement rate of 1.17% per post. CreatorDB gives them a score of 33/100, which suggests there's room to boost their overall performance and influence.

What They Create

Fancy Cakes is known for creating eye-catching content focused on the Howto & Style category, specifically around food and crafts. They blend baking with entertainment, often showcasing satisfying processes like carving watermelons into elaborate cakes or creating rainbow-colored desserts. They use a mix of long-form YouTube videos and short-form TikTok style Shorts. Recent examples include "Most Satisfying Rainbow Dessert Art DIY 🌈✨," which racked up over 20,000 views, and "Amazing Rainbow Chocolate Pop it Idea! 🔥🌈" which has great ASMR appeal. Their content stands out because of its visually appealing aesthetics and focus on satisfying DIY projects.

Why They're Great & Where They Can Grow

Fancy Cakes excels at creating visually captivating content, tapping into the ASMR and DIY trends. Their use of vibrant colors and unique dessert designs is a major strength. Their ability to condense complex baking projects into easily digestible Shorts is also a win. To boost growth, Fancy Cakes could explore collaborating with other food creators or diving deeper into specific baking niches, like vegan or gluten-free desserts.

Bottom Line

For brands, Fancy Cakes offers a visually driven platform to reach a large audience of baking enthusiasts. For Fancy Cakes, focusing on collaborations and exploring trending baking niches could be the recipe for renewed growth and an even sweeter future!