KTM

Overview

KTM, the Austrian motorcycle giant, isn't just building bikes; they're building a global community. With a massive following of over 4.7 million on Instagram, their main hub, KTM shares a thrilling glimpse into the world of high-octane motorsport, rugged adventure, and the sheer joy of two-wheeled freedom. Ranking within the top 98% of creators globally and 97% in Austria, KTM proves they know how to connect with their audience on a global scale. They're not just a brand; they're a lifestyle.

Performance At A Glance

KTM's fanbase is HUGE and still growing! They're seeing a healthy growth rate, adding about 0.56% to their followers each month. That puts them in the top 98% of creators worldwide, holding rank #295,690 globally. Their fans are super engaged with their content, too! They boast an impressive average engagement rate of 2.16%, meaning people aren't just passively scrolling – they're liking, commenting, and sharing the thrill. And with a CreatorDB score of 96 out of 100, KTM is crushing it when it comes to overall content quality and audience connection.

What They Create

KTM serves up a potent mix of adrenaline-pumping content across YouTube and Instagram. They create a variety of content including YouTube videos, YouTube Shorts, Instagram posts and Reels. Think heart-stopping race highlights, behind-the-scenes peeks at motorcycle development, and stunning visuals from adventure rallies around the globe. Their recent shorts are particularly engaging. For example, "2026 KTM EUROPE ADVENTURE RALLY - Italy, 7-11 October" garnered nearly 20,000 views with an engagement rate of 7.20%, showcasing the excitement surrounding their events. KTM's content stands out because it's authentic, visually stunning, and perfectly captures the spirit of adventure that defines the brand.

Why They're Great & Where They Can Grow

KTM excels at leveraging short-form video to showcase exciting moments, fostering a sense of community through events, and creating high-quality visuals that capture the essence of their brand. One exciting opportunity could be deeper dives into the technical aspects of their bikes, catering to the gearheads in their audience. Another opportunity would be to expand their engagement on Instagram by asking questions and generating conversations in the comments.

Bottom Line

For brands looking to partner with a leader in the motorcycle industry, KTM offers a massive, engaged audience and a reputation for quality. For KTM, continuing to experiment with different content formats and engaging directly with their community will only fuel their growth and solidify their position as a top content creator.