Muscle Watching

Overview

Muscle Watching is your go-to Japanese creator for health and wellness tips, offering everything from quick stretches to diet advice. Primarily on YouTube, with a solid presence on Instagram as well, they’ve built a community of over 2.4 million followers. While ranking amongst the top 94% of global creators (around #926,610), Muscle Watching is a trusted voice in Japan, ranking in the top 92% locally. They're all about empowering people to take control of their health through easily accessible and informative content.

Performance At A Glance

While boasting a huge following, Muscle Watching's growth has plateaued recently, with 0% growth in the last month and a slight dip over the last 90 days. They rank well in Japan, but there's room to climb even higher! Their average engagement rate sits at 0.90%, meaning their fans are pretty engaged with their content, but there's always potential to boost that! Their CreatorDB score of 39/100 suggests opportunities to improve their overall online strategy and optimize content for better reach and impact.

What They Create

Muscle Watching dives into a variety of topics, from nutrition and diet to workouts and health education, often focusing on women's health. They create a mix of regular YouTube videos and Shorts, alongside Instagram posts and Reels. A recent standout video, "The same diet you did in your 20s will fail. 'Armpit Lymph Stretch' to eliminate inflammation and...", racked up over 6,600 views and a strong 3.85% engagement rate, proving that their audience is hungry for specific, actionable advice. Their strength lies in delivering practical health advice in a digestible format.

Why They're Great & Where They Can Grow

Muscle Watching excels at providing actionable health and fitness advice, particularly tailored to women's health needs. They're also great at creating short, easily consumable content. One exciting opportunity would be to explore collaborations with other Japanese health and wellness creators to reach new audiences. Another option is to add English subtitles to broaden their appeal to a global audience interested in Japanese wellness practices.

Bottom Line

For brands looking to partner with a trusted voice in the Japanese health and wellness space, Muscle Watching presents a fantastic opportunity. For Muscle Watching themselves, focusing on engaging with their audience more directly in the comments and experimenting with trending formats could reignite growth and boost their overall impact.