Overview

Lawler is a rising star in the Spanish-speaking digital world, captivating millions with their hilarious and relatable content! Primarily dominating TikTok with a whopping 7.3 million followers, and verified to boot, Lawler is making waves with their gaming and comedy skits. While their reach is global (ranking in the top 99% of all creators), they truly resonate with audiences in Mexico and across the Spanish-speaking world.

Performance At A Glance

Lawler's audience is massive and still growing! While their 7-day growth is currently flat, they've seen a healthy 0.83% growth over the past month, and a near 1% increase over the past 90 days, showing consistent, steady expansion. Globally, they're ranked in the top 1%, and they're also a high-ranking creator within Mexico and the Spanish-speaking community. Lawler's fans are super engaged with their content, boasting an impressive average engagement rate of 5.13%. Their CreatorDB score of 91/100 is a testament to their overall performance and influence – they’re doing a lot right!

What They Create

Lawler's content is all about entertainment, perfectly blending gaming and comedy. They create a mix of content across platforms, including YouTube videos and shorts, Instagram posts and reels, but TikTok is where they shine with their short-form videos. They lean heavily into casual and mobile gaming, often incorporating animated comedy into their skits. One of their recent hits, "HICE ENOJAR A REVENDEDOR DE VASOS DE STARBUCKS (BROMA)", racked up over 600,000 views with a hilarious prank on a Starbucks reseller. Their "BROMA A ALUCIN" series also performs well, showing the audience enjoys recurring characters and themes. Lawler's ability to tap into trending topics and create relatable comedy is what makes their content so addictive.

Why They're Great & Where They Can Grow

Lawler excels at creating engaging short-form content, especially on TikTok. They're fantastic at leveraging trending topics and challenges to create relevant and funny videos. Their high engagement rate proves they know how to connect with their audience.

An exciting opportunity for Lawler would be to explore more collaborations with other Spanish-speaking creators, especially in the gaming and comedy niches. This could significantly expand their reach. Also, leveraging their YouTube presence with longer-form content could diversify their channel and attract a new audience.

Bottom Line

Lawler is a fantastic creator with a highly engaged audience, making them an ideal partner for brands looking to reach the Gen Z demographic in Mexico and the broader Spanish-speaking world. For Lawler themselves, focusing on consistent uploads and exploring new content formats could help them further solidify their position and continue their impressive growth trajectory.