Safiya Nygaard

Overview

Safiya Nygaard is a YouTube queen known for her quirky experiments, from mixing every lipstick from a brand together to testing out bizarre beauty trends. With a massive following of over 14 million subscribers and a global ranking within the top percentage of creators, Safiya has carved out a unique space in the online world with her engaging personality and relatable, often hilarious, content. Her videos draw you in with a perfect blend of curiosity, humor, and a dash of daring.

Performance At A Glance

While Safiya's reach is enormous, her growth has been relatively flat recently, showing a slight decrease of -0.02% over the last 30 days. However, don't let that fool you! Her fans are super engaged with her content, boasting an impressive average engagement rate of 7.09%. Her videos rack up an average of over 3 million views, proving she knows how to keep her audience hooked. CreatorDB gives her a score of 93/100, which means she's doing an amazing job creating high-quality, engaging content that resonates with her audience.

What They Create

Safiya's content is a delightful mix of longer-form YouTube videos, Shorts, Instagram posts and Reels, and TikToks. She dives into a wide range of topics, from vlogs about city travel to hilarious challenges and explorations of shopping and beauty trends. One of her recent videos, "I Bought Scam AI Dresses from Pinterest," perfectly exemplifies her style – a fun, inquisitive deep-dive into a trending topic with her signature witty commentary, racking up over 3.5 million views. Another success is "I Mixed Every Body Spray from Bath & Body Works Together," which proves her knack for creating viral moments with simple, yet engaging, concepts.

Why They're Great & Where They Can Grow

Safiya excels at creating highly relatable and entertaining content. Her personality shines through in every video, making viewers feel like they're hanging out with a friend. She's also a master of generating unique concepts that tap into current trends and audience interests.

To explore new opportunities, Safiya could consider collaborating with other creators in the DIY or science space to further expand her audience. Experimenting with more interactive content, such as live streams or Q&A sessions, could also boost engagement and foster a deeper connection with her fans.

Bottom Line

For brands, Safiya is an incredible partner. Her high engagement rate and authentic voice make her a powerful influencer for reaching a wide audience. For Safiya herself, keep experimenting and collaborating! Your audience loves your creativity and is always eager to see what you'll try next.