Overview

Meet バヤシ🥑Bayashi, a global sensation who's taking the internet by storm with their creative food content! This Japan-based creator is a master of engaging food and entertainment content, primarily on TikTok, where they've amassed an incredible following of over 95 million people. Ranking among the top creators globally (#2,797) and a top creator in Japan (#19), Bayashi is carving out a unique space in the digital landscape with their entertaining and mouth-watering content.

Performance At A Glance

Bayashi's growth is seriously impressive! They're growing at a rate of around 0.75% per month, adding hundreds of thousands of new followers every week. Their audience is not only massive but also highly engaged. With an average engagement rate of 5.29%, their fans are super engaged with their content, racking up an average of over 11 million views per video. Their CreatorDB score is a whopping 97 out of 100, indicating that they're performing exceptionally well across the board.

What They Create

Bayashi's content is a delightful mix of food and entertainment. They create short, snappy videos across various platforms, including YouTube Shorts, Instagram Reels, and, of course, TikTok. Their content includes ASMR, Mukbang, and cooking, often blended with creative storytelling and humor. Take for example their recent "Snack vs Movie Intro – Part 2" short, which has racked up over 55 million views with its clever concept and engaging visuals. They also create content with other popular creators like Albert Cancook in "Just Making Normal Pasta in Japan 🍝" where they cook pasta in Japan. What makes Bayashi stand out is their ability to transform everyday food into captivating entertainment.

Why They're Great & Where They Can Grow

Bayashi excels at creating highly engaging short-form video content, blending food with humor and trends. They're also great at collaborating with other creators, broadening their appeal. An exciting opportunity for Bayashi could be to expand their long-form content on YouTube, diving deeper into recipes or culinary adventures. Exploring more interactive content, like live Q&A sessions or cooking tutorials, could also further strengthen their connection with their audience.

Bottom Line

Brands looking for a dynamic and engaging food-focused creator should definitely consider partnering with Bayashi. For Bayashi, focusing on building a stronger presence on YouTube through longer-form content could be a great next step to further diversify their reach and solidify their position as a top content creator.