Overview

Meet TACHAYA, a verified Thai content creator making waves primarily on YouTube! With a strong focus on music and musician/band content, TACHAYA captivates over 4.5 million followers with a blend of ambient tunes, remixes, and even some webcam streams. Though ranking within the top 100% globally (#76,584), within Thailand (#542), and for the Thai language (#773) shows room to grow, their unique content is already resonating with a large audience. TACHAYA brings a cool, calming vibe to the YouTube scene that makes them stand out.

Performance At A Glance

TACHAYA boasts a substantial following of over 4.5 million, but their growth has seen a slight dip recently, with a decline of -0.06% over the past month. While their global, country, and language rankings are within the top 100%, there's definitely potential to climb higher! Their fans are pretty engaged, with an average engagement rate of 0.79% across their content. Their CreatorDB score is 58/100, indicating they're doing well, but there's definitely room to optimize their content strategy and boost that score even further.

What They Create

TACHAYA's content spans across YouTube videos, YouTube Shorts, and Instagram posts and Reels. They primarily focus on music-related content, including ambient music, remixes, and performances. Recently, their YouTube Shorts have been performing pretty well. One standout example is the series of "เสียงนี้เป็นของใคร⁉️" shorts (which translates to "Whose voice is this?!"), with one video racking up over 75,000 views and a nearly 2% engagement rate! These engaging guessing games seem to really resonate with their audience. TACHAYA's content is unique because it blends musical talent with interactive elements, creating a strong connection with their viewers.

Why They're Great & Where They Can Grow

TACHAYA excels at creating calming and engaging musical content, particularly through their YouTube Shorts. They're also great at creating interactive content that gets their audience involved. Opportunities for growth could include experimenting with collaborations to reach new audiences and diving deeper into specific music genres or themes that resonate with their fans. They could also try optimizing their content for SEO to improve their rankings and reach a wider audience.

Bottom Line

For brands looking for a unique and established creator in the Thai music scene, TACHAYA is a solid choice. Creator TACHAYA could level up their game by focusing on consistent content creation and experimenting with different content formats to keep their audience engaged and attract new followers.