Daily Fails

Overview

Daily Fails is your go-to source for hilarious everyday mishaps and relatable blunders! With a massive following of over 9.8 million subscribers on YouTube, they’ve carved out a niche for themselves by showcasing the lighter side of life's little accidents. While based in Japan, their English-language content has resonated with a global audience, placing them among the top creators worldwide, currently holding a global rank of #26,494. They bring a smile to millions of faces daily with their perfectly-timed fails.

Performance At A Glance

Daily Fails boasts an impressive audience, but their growth has recently seen a slight dip, with a 0.36% increase over the last 30 days. They rank highly in Japan at #51 and #3,649 for English-language channels, showcasing their strong presence. Their fans are quite engaged, with an average engagement rate of 0.76% across their content. Their CreatorDB score of 87/100 indicates they're doing a fantastic job creating content that resonates with viewers and optimizing their online presence.

What They Create

Daily Fails primarily creates short, bite-sized content across YouTube (both regular videos and Shorts) and Instagram (posts and Reels). They focus on entertainment, often dabbling in DIY and beauty content. Their content is a mix of user-submitted clips and curated compilations. A recent short, "PURE GENIUS! 😜" showcasing a quirky solution, earned over 7,000 views and is a perfect example of their engaging style. Their content stands out because it's relatable, funny, and perfect for a quick laugh.

Why They're Great & Where They Can Grow

Daily Fails excels at curating highly shareable content. They're also masters of short-form video, capturing attention quickly. Their ability to tap into universal humor is another key strength. To boost their growth, they could experiment more with interactive content like polls or challenges related to fails. Collaborating with other popular comedy creators could also bring in a fresh wave of viewers.

Bottom Line

For brands, Daily Fails offers a direct line to a massive, engaged audience that loves to laugh. For Daily Fails themselves, focusing on increasing engagement rates with interactive content and diversifying their platform strategy could lead to even greater success.