World of Warcraft

Overview

World of Warcraft – it's more than just a game, it's a cultural phenomenon! With a massive following of over 2.7 million dedicated adventurers on YouTube and a strong presence on Instagram, this isn't just a channel; it's a portal to Azeroth. They're the official voice for everything WOW, bringing players closer to the lore, updates, and community buzz. Their global ranking places them in the top 99% of content creators, proving their enduring relevance in the gaming world.

Performance At A Glance

World of Warcraft's YouTube channel is a thriving hub for its community. While their growth rate is steady, currently at 0.15% over the last 30 days, their existing fanbase is incredibly engaged. Their average engagement rate sits at a solid 1.76%, showing that their viewers aren't just passively watching, they're actively interacting with the content. Globally, they're in the top 99% of all creators, and their CreatorDB score of 72/100 reflects their strong overall performance. This score indicates good content quality, engagement, and consistent activity.

What They Create

This channel delivers a mix of content, from in-depth video guides and expansion news to bite-sized YouTube Shorts and engaging Instagram posts. They primarily create videos (505) and YouTube shorts (292), but also post on Instagram (14 posts and 6 reels). A recent video, "Pre-Expansion Update Survival Guide | World of Warcraft," racked up over 111,000 views, proving the audience's hunger for practical tips. Meanwhile, their YouTube Shorts, like "Find your own little piece of Azeroth and start building your House! 🏠", offer quick, visually appealing glimpses into the game's world. They cover all the important topics, including Twitch streams, RPG elements, MMO gameplay, and of course, all things WOW.

Why They're Great & Where They Can Grow

World of Warcraft excels at providing timely, informative content that keeps players informed and excited. They have a strong understanding of their audience's needs, delivering the information players are looking for, which is reflected in their recent videos. They also know how to use YouTube Shorts to create excitement and anticipation. One exciting opportunity they could explore is partnering with smaller, up-and-coming WOW streamers or content creators to reach new audiences. Also, they might want to test out some longer-form content on Instagram to make the most of the platform.

Bottom Line

For brands looking to tap into the dedicated World of Warcraft community, this channel is an ideal partner. For the World of Warcraft team themselves, focusing on collaborations and experimenting with different content formats on Instagram could further boost their reach and engagement.