Joseph's Machines

Overview

Joseph's Machines is a master of madcap engineering, bringing wonderfully wacky contraptions to life! Known for their intricate Rube Goldberg machines, Joseph delights a massive audience with a blend of comedy, engineering, and sheer creative brilliance. Primarily showcasing their work on YouTube, where they boast over 14.4 million followers, Joseph's content transforms everyday tasks into elaborate, hilarious spectacles. While ranked within the top 100% of creators globally at #39,320, their unique brand of entertainment has captivated viewers worldwide.

Performance At A Glance

Joseph's Machines has a huge following, but recently, they're experiencing a slight dip in growth, around -0.80% over the last month. Even though their audience isn't rapidly expanding right now, their global rank is within the top percentages, and their content is still reaching a massive audience. Their fans are super engaged with their videos, with an impressive average engagement rate of 8.25%. This means viewers aren't just watching, they're liking, commenting, and sharing! CreatorDB gives them a solid score of 88/100, which highlights their consistent quality and influence.

What They Create

Joseph's Machines specializes in creating mind-boggling Rube Goldberg machines, often categorized as Entertainment, Comedy, and Artist content. They masterfully blend DIY elements, engineering principles, and electronics into their creations, all while adding a touch of vlog-style storytelling. You'll find their work across YouTube (videos and shorts), Instagram (posts and reels), and TikTok. A recent highlight is the "Gifting a @barbour scarf just got a Gift-O-Matic upgrade," short, which racked up over 3.4 million views and showcases their signature blend of engineering and humor. Another short, "Warning: Do not try with inferior luggage. Proudly presenting CASETiFY Travel," cleverly integrates a brand partnership while maintaining the creator's unique style.

Why They're Great & Where They Can Grow

Joseph's Machines excels at: 1) creating visually stunning and highly shareable content, 2) seamlessly blending entertainment and education, and 3) maintaining a consistent brand identity across platforms. A great opportunity for them would be to explore more behind-the-scenes content, showcasing the design and build process in more detail. Another potential avenue could be interactive content, where viewers can suggest components or steps for future machines.

Bottom Line

For brands, Joseph's Machines offers a unique opportunity to reach a highly engaged audience through creative and memorable integrations. For Joseph's Machines, focusing on diversifying content formats (perhaps longer-form documentaries or tutorials) could help reignite audience growth and deepen engagement.