Manny Mua

Overview

Manny Mua isn't just a name; it's a brand synonymous with vibrant makeup tutorials, honest beauty reviews, and a dash of unapologetic personality. With a strong foothold on YouTube, Manny has cultivated a massive following of over 8.7 million beauty enthusiasts. While holding a global ranking of #34,263 (and #5,329 in the US), Manny's influence stretches far beyond just numbers. He brings a unique perspective to the beauty world, making him a go-to source for both aspiring makeup artists and everyday individuals looking for honest opinions.

Performance At A Glance

Manny's audience is huge, but recently, growth has been slightly negative at around -0.12% over the last 30 days. While that might sound concerning, it's important to remember the scale! He still commands a powerful presence. His fans are pretty engaged, too! With an average engagement rate of 2.59%, they actively interact with his content. His CreatorDB score is 64/100, indicating solid overall performance, but with room for improvement to reach even greater heights.

What They Create

Manny's content is all about beauty, lifestyle, and a touch of personal vlog style! He produces a mix of YouTube videos and Shorts, along with Instagram posts and Reels. He focuses on how-to's, reviews, and shopping hauls, making it easy for his followers to stay on top of the latest trends. A recent hit was "First Testing NEW over hyped makeup launches of 2026!" which garnered over 76,000 views, showcasing his talent for spotting and reviewing emerging products. He also excels at providing honest reviews of budget-friendly options, as seen in his Short, "this $5 concealer just broke the internet." His authentic approach and willingness to share both hits and misses is what sets him apart.

Why They're Great & Where They Can Grow

Manny excels at several things. First, his honest reviews build trust with his audience. Second, he stays on top of trends, testing new products and techniques. Third, his personality shines through in every piece of content. An exciting opportunity for Manny could be to expand his presence on TikTok. Given the platform's focus on short-form video and the beauty community's strong presence there, it could be a great way to reach new audiences.

Bottom Line

For brands, partnering with Manny means tapping into a loyal and engaged audience that values authenticity. For Manny, focusing on consistent content creation and exploring new platforms like TikTok could help reignite growth and further solidify his position as a leading voice in the beauty world.