Artkala

Overview

Artkala is a vibrant DIY and crafts enthusiast, captivating a massive audience of over 5 million followers primarily on YouTube. Based in India and creating content in English, Artkala brings a unique blend of creativity and practicality to the How-To & Style niche. While their global ranking sits at #69,335, their dedication to accessible and engaging DIY projects makes them a standout creator for anyone looking to add a personal touch to their lives. Artkala's verified status underscores their established presence and credibility within the online crafting community.

Performance At A Glance

Artkala's got a seriously impressive following, but their growth is currently steady rather than explosive. They're growing at about 0.15% each month. Globally, they're doing well, but there's definitely room to climb those rankings! Their fans are super engaged with their content, showing an average engagement rate of 1.04%. This means people are actively liking, commenting, and sharing their DIY creations! Their CreatorDB score is 47/100, which suggests there's potential to refine their content strategy and boost their overall impact.

What They Create

Artkala's all about the DIY life! They specialize in crafting content around crafts, DIY projects (both general and style-focused), and how-to guides. You'll find a mix of longer YouTube videos and snappy YouTube Shorts, with a smaller presence on Instagram through posts and Reels. Recently, they showcased their creative flair with an "Eco-friendly Ganpati making" video, racking up over 21,000 views and showing their connection to cultural events. Another popular short featured a "Diy jharokha for festival", generating over 12,000 views and a high engagement rate. Their content stands out because it's both accessible and inspiring, encouraging viewers to unleash their inner artist.

Why They're Great & Where They Can Grow

Artkala excels at creating easily replicable DIY projects, connecting with cultural trends, and maintaining consistent engagement with their audience. They could explore more collaborations with other creators in the DIY space to reach new audiences. Another exciting opportunity would be to diversify their content further, perhaps by creating longer-form tutorials or delving into the stories behind their creations, to increase the stickiness of their YouTube presence.

Bottom Line

Brands looking to partner with a creative and engaged audience should definitely consider Artkala. For Artkala, focusing on consistent posting schedules and deeper dives into specific crafting techniques could be the key to unlocking even greater growth.