Overview

Meet Sam the Cooking Guy, a YouTube sensation who's dishing out deliciousness and entertainment to over 4.4 million hungry viewers! He's not just another cooking show; Sam's got a relatable, down-to-earth style that makes cooking feel accessible and fun for everyone. While he's present on Instagram and TikTok, YouTube is truly his kitchen. Despite being in the top 96% of creators globally, Sam is always cooking up new ways to connect with his audience.

Performance At A Glance

Sam's got a massive audience of over 4.4 million followers, and while his growth has been modest recently (around 0.02% in the last month), he experienced a healthy 1% growth over the last 90 days, indicating longer-term positive momentum. He's in the top 96% of creators worldwide and in the USA, showing his strong presence. What's really impressive is how engaged his fans are, with an average engagement rate of 2.81%. His CreatorDB score of 76/100 shows he's doing a great job overall, but there's always room to spice things up!

What They Create

Sam's all about creating engaging video content, primarily on YouTube, where he posts full-length videos and a few YouTube Shorts. He also dabbles in Instagram posts and reels, as well as TikTok videos. His content revolves around cooking (obviously!), with a focus on how-to guides, vlogs, and general entertainment. Recent hits include "GRANDMA NEVER WROTE THIS RECIPE DOWN — UNTIL NOW," which garnered over 158,000 views, showcasing his ability to connect with viewers through nostalgic and personal recipes. Another popular video, "SHOULD WE ALL BE DOING THIS?" generated over 210,000 views, highlighting his knack for creating content that sparks curiosity and conversation. Sam’s content stands out because he presents cooking in a simple, approachable, and entertaining way.

Why They're Great & Where They Can Grow

Sam excels at creating relatable cooking content, fostering a strong sense of community, and maintaining consistent engagement with his audience. He's a natural in front of the camera and his passion for food shines through. One exciting opportunity could be to explore more collaborative content with other food creators or chefs. He could also expand his presence on TikTok, capitalizing on trending sounds and challenges to reach a wider audience and drive traffic back to his YouTube channel.

Bottom Line

For brands, Sam the Cooking Guy offers a fantastic opportunity to connect with a highly engaged audience interested in food and lifestyle. For Sam, focusing on short-form content and collaborations could be the key to unlocking even faster growth and expanding his reach.