Overview

Meet SUMAR ADI WIJAYA, a captivating Indonesian content creator who's building a loyal following across YouTube, Instagram, and TikTok. While his main stage is YouTube, where he shares a mix of entertainment and reel-style content, Sumar's videos often delve into the intriguing world of animals, particularly pets and exotic creatures. With over 1.6 million followers and a country ranking in the top 85% (#95,198), Sumar is definitely making waves in the Indonesian digital space.

Performance At A Glance

Sumar's audience is not only large but also growing at an impressive pace! They're expanding by over 5% each month, and a whopping 22.6% over the last 90 days. Their fans are super engaged, with an average engagement rate of 2.75% on their content. CreatorDB, which analyzes content creator performance, gives them a solid score of 85/100, showing they're doing a great job overall. Globally, they're in the top 92% (#1,475,700), and they're also well-regarded in the Indonesian language community, ranking in the top 90% (#60,940).

What They Create

Sumar's content is a diverse mix, ranging from animal care tips to paranormal stories. He utilizes a variety of formats, with 510 YouTube videos and 286 YouTube Shorts making up the bulk of his content. He also has a smaller presence on Instagram (4 posts, 12 Reels) and TikTok (32 videos). Recently, his storytelling has leaned into horror, with videos like "LU GA MERINDING GUE HAPUS CHANNEL ! KISAH PERAWAT RUMAH SAKIT, MERAWAT PASIEN YANG SUDAH MENINGGAL !" (Hospital nurse story, caring for dead patients) racking up over 166,000 views. His ability to blend entertainment with potentially educational content about animals seems to be a winning formula.

Why They're Great & Where They Can Grow

Sumar excels at creating engaging content that resonates with a broad audience, particularly in the entertainment and paranormal niches. Their strong growth rate indicates they're effectively attracting new viewers. They also know how to create thumbnails and titles that grab attention. An exciting opportunity could be expanding their presence on Instagram and TikTok, leveraging shorter-form content to drive traffic back to their longer-form YouTube videos. Collaborating with other Indonesian creators in similar niches could also boost their visibility.

Bottom Line

For brands looking to partner with an engaging Indonesian creator, Sumar Adi Wijaya offers a strong reach and loyal audience. Sumar could level up their game by cross-promoting their content more actively across platforms, and by diving deeper into audience analytics to understand what types of content truly resonate.