Garrett Watts

Overview

Garrett Watts is a comedic mastermind known for his hilarious and often spooky adventures! Primarily a YouTube creator with a strong Instagram presence, Garrett has carved out a unique niche blending comedy with a touch of the paranormal. He brings his 5 million+ followers along for the ride as he fearlessly explores haunted locations, creating engaging and laugh-out-loud content that keeps them coming back for more. While ranking within the top 100% of creators globally at #65,403, Garrett's engaging personality and commitment to his niche makes him a standout voice in the digital landscape.

Performance At A Glance

Garrett boasts a substantial audience of over 5 million followers, but his growth has been slightly stagnant recently, showing a minor decrease over the past month. While this isn't necessarily alarming, it's something to keep an eye on. His global and regional rankings are solid, indicating a strong foundation. However, it's his engagement rate that truly shines! With an impressive average of 4.77%, Garrett's fans are super engaged with his content, proving the strong connection he has cultivated. His CreatorDB score of 93/100 is also fantastic, confirming the overall quality and appeal of his channel.

What They Create

Garrett's content is a delightful mix of comedy, travel, and the paranormal. He primarily creates long-form videos for YouTube, chronicling his overnight stays in spooky locations, often with a comedic twist. He also utilizes Instagram for shorter, more frequent updates, including reels and posts that complement his YouTube content.

Recently, Garrett's "Overnight in..." series has been performing exceptionally well. For example, his video "Overnight in the HAUNTED Winchester House (w/ Sam & Colby)" garnered over 4.4 million views, showcasing the appeal of his collaborations and the enduring fascination with haunted locations. What makes his content stand out is his ability to blend genuine fear with laugh-out-loud humor, creating a viewing experience that's both thrilling and entertaining.

Why They're Great & Where They Can Grow

Garrett excels at:

• Niche Definition: He's found a unique blend of comedy and paranormal exploration.
• Engagement: His high engagement rate demonstrates a strong connection with his audience.
• Consistent Branding: The "Overnight in..." series has become a recognizable and successful format.

Exciting opportunities for growth include:

• Diversifying Content: Experimenting with shorter-form content on YouTube (Shorts) to reach a wider audience.
• Community Building: Actively engaging with comments and creating interactive experiences for his followers (polls, Q&As).

Bottom Line

For brands, Garrett Watts offers a unique opportunity to connect with a highly engaged audience interested in travel, comedy, and the paranormal. For Garrett, focusing on diversifying content formats and actively engaging with his community could be the key to reigniting growth and further solidifying his position as a leading comedic creator.