News18 Bangla

Overview

News18 Bangla is a major news source bringing the latest headlines and stories to a massive Bengali-speaking audience in India and beyond. With over 12.6 million followers on YouTube, their main platform, they deliver news and political updates in a way that resonates with their viewers. While their global ranking sits at #139,858, their significant presence within India (ranked #448) and specifically among Bengali-language channels (ranked #261) highlights their regional influence. They are a verified source, lending credibility to their reporting.

Performance At A Glance

News18 Bangla has a huge following, but their growth has slowed down a bit recently. They've seen a 0.81% growth in the last month, but a slight dip in the last week (-0.01%). Despite their large audience, their engagement rate is currently at 0.12%, meaning a relatively small percentage of their followers are actively liking or commenting on their content. Their CreatorDB score is 49 out of 100, indicating there's room to boost their overall performance. While their reach is substantial, there's an opportunity to turn more of those viewers into active fans.

What They Create

News18 Bangla primarily creates news and political content, delivering updates through videos and shorter formats like YouTube Shorts, as well as Instagram posts. A recent example is their short video titled "News18 Bangla Headlines | 9 PM Headlines | নিউজ18 বাংলা হেডলাইনস | 18 January 2026", which grabbed over 7,000 views and focused on quick news updates. They also cover major political events, as seen in their video discussing PM Modi's plans for West Bengal ahead of the 2026 elections. The content stands out due to its focus on delivering breaking news and political analysis in the Bengali language, making it accessible and relevant to their target audience.

Why They're Great & Where They Can Grow

News18 Bangla excels at reaching a massive Bengali-speaking audience with current news and political updates. They are also good at delivering timely information through various formats like videos and shorts. An exciting opportunity for them would be to experiment with more interactive content, like live Q&A sessions with political analysts or behind-the-scenes glimpses into their newsroom. They could also focus on creating more engaging thumbnails and titles to attract a larger audience.

Bottom Line

For brands looking to connect with a large Bengali-speaking audience, News18 Bangla offers a significant reach. For News18 Bangla itself, focusing on boosting audience engagement through interactive content and optimizing content titles and thumbnails could significantly improve their overall performance and CreatorDB score.