Two Minute Papers

Overview

Two Minute Papers is your go-to YouTube channel for staying on the cutting edge of science and technology. With a knack for explaining complex research in an accessible and engaging way, they bring the latest advancements in fields like engineering, programming, and game physics to nearly 1.8 million subscribers. They're not just summarizing papers; they're sparking curiosity and making science exciting for everyone. While their global ranking sits around #824,010, their unique approach to content creation places them as a key player in the science and tech education space.

Performance At A Glance

Two Minute Papers boasts a sizable audience of over 1.8 million, and they're steadily growing. While recent weekly growth has been flat, their monthly growth is around 1%, jumping to almost 5% over the last 90 days. This indicates a solid, consistent trajectory. Their engagement rate is impressive at 5.6%, showing that their fans are super engaged with the content. Given their Hungarian base, they are doing quite well, ranking in the top 90% of channels in the country. Their CreatorDB score is a fantastic 91/100, which means they're doing almost everything right – from content quality to audience engagement.

What They Create

Two Minute Papers primarily creates in-depth YouTube videos that break down complex scientific papers. They also dabble in YouTube Shorts and Instagram posts/reels, but their bread and butter is definitely long-form video. A recent video titled "We Just Turned Down Millions of Dollars. Here Is Why." generated massive interest, racking up over 340,000 views and a whopping 13.64% engagement rate. That's because it offered a rare peek behind the curtain, explaining the creator's values and decisions. Their content stands out because it transforms dense academic material into digestible, visually appealing stories.

Why They're Great & Where They Can Grow

Two Minute Papers excels at simplifying complex topics, creating high-quality visuals to enhance understanding, and consistently delivering engaging content. They've built a loyal audience that trusts them to stay informed. They could explore collaborations with other science communicators or educators to reach new audiences. Another avenue to consider is expanding their presence on platforms like TikTok with shorter, more attention-grabbing explanations of scientific breakthroughs.

Bottom Line

For brands in the tech or education space, Two Minute Papers offers a highly engaged audience interested in cutting-edge advancements. For Two Minute Papers themselves, focusing on diversifying content formats and exploring strategic partnerships could unlock even greater growth potential.