XXL

Overview

XXL is a major player in the media and entertainment space, carving out a niche with a focus on hip-hop culture, celebrity interviews, and music news. Think of them as your go-to source for the latest happenings in the rap world. While they're present on YouTube and TikTok, their main stomping ground is Instagram, where they command a massive following of over 15.6 million! Even with such a huge audience, they're still making waves, currently holding a global rank of #110,038, which is quite the feat!

Performance At A Glance

XXL has a seriously impressive reach, and while growing such a large audience takes time, they're adding followers daily! They're currently growing at a rate of 0.06% monthly. In Canada, their home base, they are ranked at #12. More importantly, their fans are super engaged with what they're posting, averaging a solid 4.89% engagement rate. Their CreatorDB score of 69/100 shows they're doing a lot right, but there's always room to level up and really dominate the scene.

What They Create

XXL serves up a mix of content, from quick-hitting YouTube Shorts and TikToks to longer-form YouTube videos and Instagram posts. They cover everything from breaking news in the hip-hop world to in-depth celebrity interviews. Recent content includes a YouTube Short on ASAP Rocky finally dropping "Don't Be Dumb", generating over 7,000 views and a strong 6.21% engagement rate. Another standout is a full YouTube video with comedian Josh Johnson praising Lil Dicky as the funniest rapper, raking in a whopping 6.78% engagement rate. What makes XXL stand out is their ability to tap into trending topics and deliver them in a way that resonates with their audience.

Why They're Great & Where They Can Grow

XXL excels at staying relevant, delivering timely content, and fostering engagement with their audience. They're also fantastic at securing interviews with prominent figures in hip-hop and entertainment. One exciting opportunity would be to leverage their massive Instagram following to create more interactive content, like Q&As or behind-the-scenes glimpses. Another idea could be to create a premium subscription offering exclusive content for their most loyal fans.

Bottom Line

For brands, XXL offers a direct line to a massive and engaged audience interested in music, entertainment, and celebrity culture. For XXL, focusing on building stronger relationships with their most engaged fans and experimenting with new content formats could unlock even greater potential.