WildBrain Kids

Overview

WildBrain Kids is a major player in the children's entertainment world on YouTube and Instagram. With a massive following of over 12 million, they bring beloved animated characters like Peppa Pig and My Little Pony to life for kids around the globe. They are a verified channel creating a safe and fun digital space. While their global ranking sits at #1,642,472, placing them in the top 89% of creators worldwide, it’s their dedication to quality content that truly sets them apart.

Performance At A Glance

WildBrain Kids boasts a substantial audience, and while their short-term growth has been flat, they've still seen a healthy 3.42% increase in followers over the past month and three months. Their global, country (GBR), and language (English) rankings are all quite respectable, placing them in the top 85-89% of creators. Their fans are pretty engaged, too! With an average engagement rate of 1.73%, it's clear their audience is actively watching, liking, and connecting with their content. Their CreatorDB score of 88/100 is a strong indicator of their overall performance and content quality.

What They Create

WildBrain Kids offers a vibrant mix of content, primarily focused on full-length YouTube videos and some shorts. They also dabble in Instagram posts and reels. You'll find episodes of popular shows like Peppa Pig, My Little Pony, and LEGO City Adventures on their channels. One recent LEGO City Adventures video, "Brawl At City Hall!," garnered over 3,000 views, showcasing the appeal of their action-packed narratives. While this specific video had a lower engagement rate, the consistent release of high-quality animated content ensures a steady stream of viewers and keeps their audience entertained. Their use of familiar characters and classic cartoon themes is a recipe for success.

Why They're Great & Where They Can Grow

WildBrain Kids excels at leveraging recognizable brands and characters that resonate with children. Their commitment to high-quality animation and consistent uploads keeps their audience coming back for more. They also do a great job of keeping their content age-appropriate and family-friendly. An exciting opportunity for them could be to lean more into interactive content, like polls or Q&A sessions with the characters (using animation, of course!). Another area to explore could be creating more YouTube shorts to reach new audiences and drive traffic to their longer-form videos.

Bottom Line

For brands looking to connect with a large and engaged audience of children and families, WildBrain Kids is a fantastic partner. They could also consider experimenting with more diverse content formats and boosting engagement through interactive elements to further solidify their position as a leading kids' entertainment channel.