Bon Appétit

Overview

Bon Appétit isn't just a name; it's an invitation to a world of culinary adventures. This powerhouse brand, primarily known for its engaging YouTube presence, brings the deliciousness of food to over 12.8 million subscribers. From exploring high-end dining to diving into street food, Bon Appétit offers a diverse menu of content that has landed them in the top 99% of creators globally, holding a rank of #326,696. They're not just about recipes; they're about the stories behind the food and the people who make it.

Performance At A Glance

Bon Appétit boasts a substantial audience and continues to grow, adding about 0.19% to their following each month. While their global, country, and language rankings place them firmly in the top 99% of creators, there's always room to climb! Their fans are super engaged with their content, showing an average engagement rate of 2.35%. This means that for every video or post, a solid chunk of their audience is actively liking, commenting, and sharing. Their CreatorDB score of 87/100 suggests they're doing a fantastic job overall, but there's always room for improvement!

What They Create

Bon Appétit serves up a delightful mix of content across YouTube, Instagram, and TikTok. On YouTube, you'll find everything from full-length videos exploring fine dining experiences to quick and tasty YouTube Shorts. Recent hits include "The Fine Dining Chef Behind One of NYC’s Best Sandwich Shops | On The Line | Bon Appétit," which garnered over half a million views, and "Inside Delhi’s Legendary Shawarma Spot | Street Eats | Bon Appétit," taking viewers on a flavorful journey. They excel at blending entertainment with how-to content, making cooking and food exploration accessible and fun.

Why They're Great & Where They Can Grow

Bon Appétit shines in its ability to create high-quality, engaging content that appeals to a broad audience. They are masters of storytelling, highlighting the human connection to food. Their exploration of diverse culinary experiences, from Michelin-star restaurants to street food vendors, sets them apart. One exciting opportunity could be to deepen their engagement on TikTok, leveraging trending sounds and challenges to reach a younger audience. Another could be collaborations with up-and-coming chefs or food influencers.

Bottom Line

For brands looking to partner with a respected and influential voice in the food space, Bon Appétit is a fantastic choice. For Bon Appétit themselves, focusing on TikTok growth and strategic collaborations could further amplify their reach and solidify their position as a top culinary content creator.