GENIAL

Overview

GENIAL is a fascinating content creator from Mexico, verified and boasting a massive following of almost 33 million across YouTube, Instagram, and TikTok. Their main stage is YouTube, where they bring a unique blend of how-to content and news-style reporting, often delving into the wonders of science, technology, and the future. While ranked #433,010 globally, placing them in the top 98%, GENIAL is a significant voice, especially in the Spanish-speaking world, holding a rank of #15 in Mexico.

Performance At A Glance

Although GENIAL commands a large audience, recent growth has been slightly negative, showing a marginal decrease of -0.01% over the last month. While their global and language rankings are impressive, there's room to reignite growth. Their fans are pretty engaged, with an average engagement rate of 1.79% on their content. CreatorDB gives them a score of 42/100, suggesting potential for improvement by focusing on content optimization and audience interaction.

What They Create

GENIAL's content mix is diverse, with a strong emphasis on YouTube videos (788 videos) compared to Instagram Reels (12) and TikTok videos (27). They excel at creating informative videos that explore intriguing topics, like their recent video, "Un buzo que pasó 30 segundos dentro de una ballena" ("A diver who spent 30 seconds inside a whale"), which garnered over 7,200 views. Their content stands out because they transform complex subjects like space exploration and ancient technologies into easily digestible and visually appealing stories for a broad audience.

Why They're Great & Where They Can Grow

GENIAL truly shines in its ability to translate complex scientific topics into engaging content for a broad audience. Their strong presence on YouTube and their consistent output are key strengths. To boost growth, GENIAL could explore collaborations with other Spanish-speaking science communicators or experiment more with short-form content on platforms like TikTok and Instagram Reels to reach new audiences.

Bottom Line

For brands looking to partner with a creator who can reach a massive Spanish-speaking audience with educational content, GENIAL is a strong contender. For GENIAL, focusing on optimizing content for search and increasing engagement through interactive elements could significantly boost their CreatorDB score and overall growth.