Netflix Brasil

Overview

Netflix Brasil is the go-to social media destination for Brazilian fans craving a sneak peek into their favorite shows and movies. As the official voice of Netflix in Brazil, they serve up a constant stream of trailers, behind-the-scenes content, and hilarious clips that keep their massive audience hooked. Boasting a staggering 75 million followers across platforms, with Instagram as their main hub, they're a major player in the Brazilian entertainment scene. Currently ranked among the top 100% of creators globally (at #4,520), they hold significant influence both in Brazil (#390) and within the Portuguese-speaking world (#484).

Performance At A Glance

Netflix Brasil is a social media powerhouse! While their 30-day growth of 0.89% and 90-day growth of 2.67% are solid, there's always room to level up. Their fans are super engaged, with an average engagement rate of 5.58%—that's a testament to the quality of their content. Their CreatorDB score of 80/100 indicates a strong overall performance, showing consistency and effectiveness in their social media strategy.

What They Create

Netflix Brasil serves up a delicious mix of content, primarily focused on Media & Entertainment. Think movie trailers, funny entertainment clips, and all things pop culture. They're active across YouTube (with both videos and shorts), Instagram (mostly posts), and TikTok (videos). Recently, their "Impossível não amar o Caleb McLaughlin" (Impossible not to love Caleb McLaughlin) short absolutely blew up, racking up over 181,000 views! Another popular short, "Se isso é estar na pior... Né, Jamie Campbell Bower?" (If this is being at your worst... Right, Jamie Campbell Bower?), also resonated strongly, showing their knack for leveraging trending topics and celebrity appeal. Their strength lies in taking existing Netflix IP and making it shine on social media.

Why They're Great & Where They Can Grow

Netflix Brasil excels at leveraging trending shows and celebrities to create engaging short-form content. They're also masters of localization, tailoring content specifically for the Brazilian audience. And their high engagement rates show that their audience loves what they're doing!

To take things to the next level, they could explore more interactive content, like polls or Q&As with actors. They could also experiment with behind-the-scenes content that showcases the dubbing process, given the importance of localized content in Brazil.

Bottom Line

For brands looking to reach a massive and engaged Brazilian audience, Netflix Brasil is a dream partner. For Netflix Brasil themselves, focusing even more on short-form video trends and maximizing interactive elements could further boost their already impressive engagement.